About Us
“Hard Rock Athens IRC S.A.,” is a joint venture of Hard Rock International and GEK TERNA Group, that has undertaken the development, construction and operation of an Integrated Resort Complex in Ellinikon, Athens, Greece expected to open by 2029.
This project brings together international hospitality expertise and strong local development capabilities.
Hard Rock International is a world leader in the travel, gaming, and entertainment industry and one of the most recognized hospitality brands worldwide. The company operates in more than 80 countries across over 300 venues, including hotels, casinos, Rock Shops®, live performance locations, and its iconic cafes. With a brand identity rooted in music, entertainment, and lifestyle experiences, Hard Rock International continues to grow through strategic partnerships and landmark developments.
GEK TERNA Group is one of the largest investors in Greece with a leading position in infrastructure, concessions, energy, environmental projects and real estate, digital economy projects and several other activities. With a strong presence both in Greece and abroad, the Group manages a portfolio of infrastructure and projects of high value and quality, placing it among the top in sector at European level. The Group combines its business activities with long-term value creation by giving priority to people, the environment and society, strengthening social cohesion, improving daily lives of millions of people, adding real value to the country and acting as a driver of development and prosperity.
History in the Making
Find out what sets us apart, from our roots and company values to the mottos we live by. This is what makes us Hard Rock.
Our Mottos
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In 1971, Hard Rock's founders, Isaac and Peter, pursued their vision to open the first Hard Rock Cafe in London to break down class barriers as a place where "bankers could hang out with bakers."
Fifty years later, Hard Rock continues this tradition through the Office of People & Opportunities (P&O), which is responsible for integrating our company values and mottos into our daily business operations.
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Hard Rock’s perspective and history shape how we serve our communities. Wherever we operate, Hard Rock invests locally, nationally and globally across causes that matter most to the 300 locations that we operate. We support our guests, team members and their families.
Year after year, we champion common priorities, including: hunger relief, cancer prevention, diversity equity and inclusion, human trafficking prevention, children’s causes, socioeconomic conditions, and inspiring people’s connection to music.
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Our compassion and care for our guests and communities help make everyday experiences more meaningful.
We are committed to creating a safe and responsible environment for our guests and communities. Through programs like PlayersEdge, we promote responsible gaming and provide resources for those who may need support.
We also support initiatives focused on protecting vulnerable individuals and advancing human rights, working alongside partners to help make a meaningful impact in the communities we serve.
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Hard Rock is growing efforts to sustainably address waste, energy, and water, by driving operational improvements, engaging non-profit partners, and pursuing best practice collaboration with vendors.