Hard Rock & Seminole Gaming’s Commitment to Responsible Gambling
Promoting safe, informed, and responsible play for all guests.
Hard Rock & Seminole Gaming recognize that while most of our guests enjoy gambling safely, some may struggle to manage their behavior and experience harm. Our team members work to provide the resources, education, and support necessary to promote healthy play habits and assist those in need.
We integrate this support for guests into our daily operations through a robust, evidence-informed program.
Player Education & Resources
We use a segmented education strategy to meet the needs of all players—from new and casual guests to experienced regulars—with the aim of encouraging informed decision-making.
Promoting Healthy Habits:
We educate players on core concepts, including game facts, setting limits, managing their behavior, and recognizing the potential risks of gambling.
On-Site Assistance:
We prominently display resources and materials throughout our casinos, including toll-free helpline numbers and information on problem gambling counseling services.
Team Member Engagement:
We empower our guest-facing Team Members to proactively provide information and support when they observe or suspect a guest may be struggling.
Team Member Training & Culture
Mandatory, ongoing training helps to create a culture that integrates responsible gambling into our approach to customer care. This program was designed and delivered in collaboration with experts in problem gambling prevention and treatment.
Frontline Fundamentals:
A 30-minute online module that equips all guest-facing staff with the basics of identifying signs of problematic behavior, understanding player risk, and knowing when to escalate a situation to management.
Supervisor Support:
A 2-hour classroom training that builds on the fundamentals with interactive learning and role-playing scenarios. Managers and Supervisors are trained on conducting ‘difficult conversations’ with guests, emphasizing care, empathy, and positive outcomes.
Continuous Improvement:
Dedicated Responsible Gaming Leads and Teams at each casino coordinate action plans, conduct regular training refreshers, and continuously assess the program's success using key metrics.