September 29, 2023

Seminole Hard Rock Hotel & Casino Tampa Announces Its 2023 PINKTOBER® Campaign

Seminole Hard Rock Hotel & Casino Tampa proudly continues its longstanding support of breast cancer awareness and research with the return of its annual PINKTOBER campaign. Throughout the month of October, Seminole Hard Rock Tampa is “going pink” by participating in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, with proceeds benefiting the American Cancer Society and local charities. Adding to the millions of dollars donated throughout the history of the campaign, PINKTOBER raised over $1 million for breast cancer awareness and research last year alone, the largest single amount Hard Rock has raised since the program’s inception in 2000.

“Hard Rock is proud to unite globally for the 24th Pinktober campaign and create philanthropic activations that support organizations which benefit survivors, thrivers and those impacted by breast cancer,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.

Seminole Hard Rock Tampa will once again be the $50,000 Pink Premier Sponsor for this year’s Making Strides Against Breast Cancer Walk, scheduled for Saturday, October 28, at Raymond James Stadium. For details about the Making Strides Against Breast Cancer Walk, please visit

Over 400 Seminole Hard Rock Tampa team members signed up to donate one percent or two percent of their pay for the month of October to benefit the American Cancer Society. Those team members will partake in “Think Pink Thursdays” by wearing signature “Rockin’ Walkstars” shirts to work.

Limited-Edition PINKTOBER Merchandise

In partnership with American Cancer Society, Hard Rock International and the Seminole Tribe of Florida are celebrating tribal member Nancy Frank’s 20th anniversary of breast cancer survival with a special, limited-edition pin designed by tribe member and Native American artist Victoria Billie Osceola. 100% of proceeds from the commemorative pin, available throughout October and Indigenous People’s Month in November, will go to American Cancer Society.

In addition, Hard Rock International is offering exclusive limited-edition merchandise in support of breast cancer awareness and research, including a PINKTOBER-themed Hard Rock t-shirt, hat, water bottle, and tote bag. Through the Hard Rock Heals Foundation, a portion of proceeds will go to charities that help raise awareness and funds for breast cancer research.

The PINKTOBER commemorative pin and 2023 retail collection are now available in stores and online at Rock Shops®.

PINKTOBER Takes the Stage

The PINKTOBER Poker Open will be kicking off on Wednesday, October 18 with a $200 No Limit Hold’em opener. This annual poker tournament will feature over $400,000 in guarantees and benefit the American Cancer Society. The Championship 3 day event will start on Thursday, October 26 with a $1,100 Buy-In. For more information and to view the tournament series schedule, please visit Follow us on X at @SHRTPoker.

The Flavors of Pink

Seminole Hard Rock Tampa will feature a menu of pink-themed food and beverage items such as Strawberry Tart ($7), PINKTOBER Caramel Apple ($12), PINKTOBER French Macaron ($7), Pink Caramel Popcorn ($8) at Constant Grind; Pink and White Cookie ($4) and Pink Éclair ($4) at Rise Kitchen & Deli; Strawberry Cheesecake ($14) at The Rez Grill; and The Flamingo Cocktail ($13) at Pool Bar & Grill with a portion of the proceeds going to the American Cancer Society.

A Pink Carnation Cocktail ($12) will be offered at L Bar, Center Bar, and on the casino floor.

A PINKTOBER Hotel & Resort

To celebrate the month and the unwavering strength of breast cancer survivors, two Pink co-branded Fender guitars will be used as part of the Sound of Your Stay program. Guests can check out the guitars, which will each include a QR code for use to easily make a donation and discover more ways they can support the fight against breast cancer.

Guests can strike a pose in the hotel lobby in front of a special PINKTOBER display.

Seminole Hard Rock Tampa will feature special cabanas, towels, sunglasses, koozies and cups decked out in pink at the pool with proceeds from rentals benefiting the cause.

In addition, the two hotel towers will be lit in a PINKTOBER theme nightly all month long.

About Seminole Hard Rock Hotel & Casino Tampa

Owned and operated by the Seminole Tribe of Florida, Seminole Hard Rock Hotel & Casino Tampa is one of the largest and most successful casinos in the world offering award-winning gaming, hospitality, and entertainment. The casino offers nearly 5,000 of the hottest slot machines, 179 table games, a state-of-the-art Poker Room featuring 46 tables and a smoke-free Mezzanine Level Casino. The 800-room hotel is AAA Four Diamond rated and proudly offers 12 restaurants, including upscale dining venues Council Oak Steaks & Seafood, The Rez Grill, and Cipresso. Amenities include the 1,500-seat Hard Rock Event Center, which hosts some of the nation's hottest entertainers and must-see concerts; a 60,000-square-foot pool deck area with three pools and 19 cabanas; as well as the luxurious Rock Spa® & Salon. The resort is located off I-4 at North Orient Road and Hillsborough Avenue, about 10 minutes east of downtown Tampa. For more information, please call 866-502-PLAY or visit us online and via FacebookX and Instagram.

About Hard Rock Heals Foundation®:

The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects, and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years.  Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit or


Media Contacts

Seminole Hard Rock Hotel & Casino Tampa

Darien Cobb, Manager of Public Relations and Community Affairs, (813) 627-7788, [email protected]

Sara Coulter, Public Relations and Community Affairs Specialist, (813) 627-7623, [email protected]

Bitner Group Public Relations

Chris Dirato, Bitner Group, (954) 703-7938, [email protected]