In honor of Hispanic Heritage Month, Seminole Hard Rock Hotel & Casino Tampa launched ‘My Rhythm. My Flavor. Mi Gente’ on Sunday, September 15, continuing through Tuesday, October 15. This month-long celebration is dedicated to recognizing the rich cultural diversity and invaluable contributions of Hispanic and Latin Americans to the U.S. 

To mark this special occasion, Seminole Hard Rock Tampa donated $100,000 to several local Hispanic organizations, including: 

• City of Tampa Mayor’s Hispanic Heritage Committee  

• Hillsborough County Sheriff’s Hispanic Advisory Council 

• Hispanic Heritage Scholarship Fund 

• Hispanic Professional Women's Association 

• Hispanic Resource Family Cultural Center 

• Hispanic Services Council 

• Hope Community Center 

• Latino Leadership 

• Prospera 

• Tampa Hispanic Heritage 

These donations reflect the casino resort’s ongoing commitment to giving back to the community and supporting initiatives that play a vital role in empowering the Hispanic community. 

As part of the 'My Rhythm. My Flavor. Mi Gente' Hispanic Heritage Month Celebration, guests can enjoy special evenings of rhythm, flavor and fun at Latin Nights happening every Thursday, from 8 p.m. to midnight, at the L Bar, featuring specially curated cocktails while moving to the Latin beats with live entertainment.

Additionally, the casino resort will also unveil a commemorative mural by Puerto Rican–Colombian American artist Carlos Solano and a memorabilia display featuring iconic pieces from some of the biggest Latin superstars, including Juanes, Celia Cruz, Carlos Santana, Maluma, Gloria Estefan, Sergio Valin, Jose Guadalupe Esparza, Dave Navarro, Los Lobos, Julieta Venegas, and more. For details, visit www.descubreturitmo.com.