Seminole Hard Rock Hotel & Casino Tampa brings global initiative in partnership with Leo Messi to Tampa Bay with limited-time menu offerings, exclusive apparel for fans and more

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Seminole Hard Rock Hotel & Casino Tampa is bringing the energy of this summer’s biggest global soccer tournament home to Tampa Bay as part of Hard Rock International’s “All Teams. One Place.” campaign, a worldwide celebration of soccer, community and culture powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi.

Guests and fans can be part of the action by visiting Seminole Hard Rock Tampa to:

• Enjoy the Messi Legendary Burger and shareables.
• Buy the Hard Rock World Cup Countries collection available in Rock Shop.
• Enjoy drink specials at all bars on property

“This summer unites fans from around the world in their love for the game and pride for their country,” said Leo Messi. “I've always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – help fans represent their team and watch the matches together.”

“Tampa Bay is home to passionate fans who love this game and everything it represents, and this summer, Seminole Hard Rock Tampa is the place where fans of every team and every country can come together,” said Travis Lunn at President of Seminole Hard Rock Hotel & Casino Tampa.

Spanning Hard Rock properties around the globe, the “All Teams. One Place.” campaign brings fans together through a legendary lineup, brought to life by a new Messi ad spot filmed at Seminole Hard Rock Hotel & Casino Hollywood that captures the energy and passion of fans worldwide:

Win the Ultimate Fan Experience: Global Messi Sweepstakes

Hard Rock is giving Messi fans around the world a chance to win the ultimate fan experience through the Global Messi Sweepstakes*, open from June 15 to July 31, 2026, for fans in the United States, Canada, Mexico, Argentina, United Kingdom, Ireland, Germany, Spain, Austria, Netherlands, Poland, Japan, and Malaysia.

One lucky winner and a guest will receive an incredible grand prize:

• A once-in-a-lifetime meet & greet with Leo Messi
• Roundtrip airfare to South Florida
• A two-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood

Four runners-up will each win a hotel stay at one of four iconic Hard Rock destinations: Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos or Hard Rock Hotel New York.

In addition, more than 300 loyalty point prizes of up to $50, $100, and $500 values will be rewarded to sweepstakes entrants who are members of Unity™ by Hard Rock, a global loyalty program that rewards members for doing the things they love.

For official sweepstakes rules and to be notified when entries open on June 15, visit hardrock.com/messi-sweepstakes or follow @officialhardrock.

*See official Sweepstakes Rules for Entry. Sweepstakes runs June 15 – July 31, 2026. Grand prize includes a Meet & Greet with Leo Messi, roundtrip airfare for two, and a two-night stay at the Guitar Hotel in Hollywood, Fla.

From the Pitch to Your Plate

Now through July 31, 2026, Hard Rock Cafe Tampa is debuting the Messi Legendary Burger, made with two smashed patties topped with provolone, tomato, chorizo jam, pickles and roasted red pepper aioli.

Fans can also enjoy a new limited-time menu of globally inspired shareable dishes designed to bring the spirit of the pitch to the table, whether they're catching a match or celebrating a win. The menu includes:

• Grilled Chimichurri Wings served with salsa rosado
• Queso Fundido made with spicy chorizo
• Edamame Hummus and Roasted Beet Hummus Duo served with carrots, cucumbers, radishes and pita
• Churro-Inspired Nachos made with cinnamon sugar tortilla chips topped with chocolate sauce, tequila caramel, vanilla and chocolate ice cream, toasted coconut and maraschino cherries

The Gear Every Fan Needs: Hard Rock World Cup Countries Collection

The Hard Rock World Cup Countries collection is available now at Rock Shop® retail locations and at shop.hardrock.com with jerseys, long sleeve T-shirts, and hoodies for fans to represent their team and pride for Argentina, Brazil, Canada, Colombia, England, Germany, Japan, Mexico, Portugal, Spain, and the United States. Hard Rock also debuts new apparel and accessories for the Hard Rock x Messi collection so fans can wear their passion for the game and legend.

A Commitment Beyond the Game

Hard Rock is a proud partner of It's a Penalty, a global nonprofit dedicated to preventing abuse, exploitation and human trafficking. The organization delivers high-impact awareness campaigns during major sporting events, mobilizing businesses, governments and communities to take action. Ahead of this summer's tournament, It’s a Penalty is scaling its most ambitious campaign yet across the host nations of the United States, Mexico and Canada. As a country partner in the United States and Mexico, Hard Rock is leveraging its properties and platform to raise awareness, train team members to recognize the signs of trafficking and help protect vulnerable people throughout the tournament.

For more information about Seminole Hard Rock Tampa’s “All Teams. One Place.” programming, visit https://www.hardrock.com/allteamsoneplace.

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About Seminole Hard Rock Hotel & Casino Tampa

Seminole Hard Rock Hotel & Casino Tampa is central Florida’s premier gaming, entertainment, and hospitality destination. Owned by the Seminole Tribe of Florida, the fully integrated AAA Four-Diamond-rated resort features an expansive casino with nearly 5,230 of the hottest slot machines and over 175 table games, including live blackjack, baccarat, craps, roulette, and more. Sports enthusiasts can enjoy the thrill of wagering at dozens of retail sports betting locations, with both electronic kiosks and staffed betting windows. Poker fans can experience the game in an electrifying yet convenient, smoke-free environment at The Draper Room, located just steps from the Draper Place Garage. The Draper Room features 44 poker tables, 12 live table games, a dedicated cashier, restrooms, and a full-service snack bar with cocktail service. Exclusive high-limit and VIP areas further enhance the resort’s state-of-the-art gaming options. The luxury resort provides an elevated getaway experience with over 800 smoke-free guest rooms across two hotel towers, a sprawling 60,000-square-foot pool deck boasting three pools and 19 private cabanas, and more premium amenities such as the rejuvenating Rock Spa® & Salon. Guests can indulge in a diverse culinary scene spanning 15 food and beverage offerings, including the award-winning Council Oak Steaks & Seafood, The Rez Grill, Cipresso, and guest favorites Fresh Harvest Buffet and Hard Rock Cafe. Home to world-class entertainment, the resort showcases near-nightly live performances and a 1,500-seat Hard Rock Event Center hosting top-tier entertainers and musicians in an intimate, up-close atmosphere. The brand’s iconic music heritage is celebrated throughout the resort with unique memorabilia and artwork paying homage to some of the world's most renowned contemporary musical artists. As one of Tampa Bay’s largest employers with nearly 4,300 team members, Seminole Hard Rock Hotel & Casino Tampa is conveniently located near the intersection of I-4 and I-75, at North Orient Road and Hillsborough Avenue, just 10 minutes east of downtown Tampa. For more information, please call 866-388-GAME, visit us online and follow us on Facebook, X and Instagram.

About Hard Rock^®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 89,000 pieces displayed at locations around the globe. The Unity^™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide. HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.