Part of Hard Rock International’s annual campaign to support cancer awareness and research; proceeds benefit the American Cancer Society.

Seminole Hard Rock Hotel & Casino Hollywood proudly kicks off its annual month-long PINKTOBER campaign with this year’s theme “Amplify A Cure,” in support of breast cancer awareness and research. Throughout October, the resort will go pink to support fundraising efforts benefitting Hard Rock International’s charitable Hard Rock Heals Foundation® and the American Cancer Society.

“I wear pink as a tribute to my childhood best friend and grandmother, both of whom passed away due to cancer,” said William Otis, Director of Food & Beverage for Seminole Hard Rock Hotel & Casino Hollywood, and this year’s Men Wear Pink Ambassador. “Wearing pink symbolizes our commitment to honoring unity, strength and resilience for cancer victims.”

PINKTOBER EATS

As part of the resort’s PINKTOBER efforts, various food and beverage outlets will feature limited edition pink menu items with a portion of all sales going to breast cancer research.

The PINKTOBER cocktail, Pink Lychee Martini will be available throughout the resort, including all four fine-dining restaurants and bars. The vodka-based cocktail combines lychee liqueur, lime juice and twice-patted-down candied hibiscus petals.

Council Oak Steaks & Seafood adds a gluten-free pink raspberry swirl with white chocolate mousse and a flourless chocolate sponge to the menu. On Sunday, Oct. 27, guests can also enjoy a PINKTOBER brunch at Council Oak, a pink take on the Hard Rock Signature Brunch. This weekly brunch happens every Sunday from 10 a.m. to 1:30 p.m. with 10 food stations, including carving, seafood, sushi, pasta, bottomless bubbles, mimosas, bloody marys, sangria and dessert. Reservations are recommended and can be made by calling (954) 327-7625. Proceeds will benefit the American Cancer Society.

At Cipresso, guests can top off their meals with a pink zuppa inglese with mascarpone mousse, limoncello-soaked sponge, and strawberry compote with fresh strawberries.

The resort’s artisanal coffee shop, Constant Grind, features delectable sweets throughout October, including pink guava cream cheese petit gateau, lime angel food cake, and pink bonbons, made of raspberry rose water and lychee. On Fridays and Saturdays throughout October, guests can enjoy pink croissants filled with raspberry compote and vanilla mascarpone.

Guests dining at Rise Kitchen & Deli can try the pink cheesecake with strawberry-chocolate whipped ganache and berry compote.

For guests looking for more contemporary and classic dining, Beach Club Bar & Grill, Hard Rock Sports Bar and Hard Rock Cafe will serve all burgers on specialty pink buns throughout the month to show support.

PINKTOBER GAMING

The award-winning poker room at Seminole Hard Rock Hollywood is installing pink felts supporting PINKTOBER. Two select cash game tables will showcase a special pink felt and donate 5% of daily revenue. Additionally, for each Tuesday night tournament throughout October, $5 will be withheld from every entry to donate to the American Cancer Society. The Tuesday Tournaments are a $250 Quad Stack, featuring a $20,000 guarantee starting at 6 p.m.

In collaboration with Change for Change, players can donate the change from redeemed gaming vouchers all month long at any cash machine. Visit Player’s Club for details.

Players can spin slots for Hard Rock’s 25th PINKTOBER fundraising anniversary on Hard Rock Games, available on mobile or desktop devices. Guests can also link their Unity™ by Hard Rock account to earn rewards on qualified in-game purchases as they give back. Twenty players can win PINKTOBER merchandise from the Rock Shop® by spinning, completing levels and linking their cards. Additionally, every purchase of PINKTOBER merchandise with hearts from the Rewards Center will contribute to the cause.

Hard Rock Bet is incorporating branded elements in its highly-rated app throughout October. For every new player referred to the platform, Hard Rock Bet will donate to the Hard Rock Heals Foundation®.  

PINKTOBER HOTEL & RESORT

As part of the Sound of Your Stay® amenity program, Picks® offers guests the opportunity to reserve a custom pink electric or acoustic guitar. Wax® allows guests to tune into the vinyl resurgence with a limited-edition “Stronger Together” pink vinyl record, featuring inspirational and empowering tracks.

The new 2024 limited PINKTOBER merchandise is available across the resort’s three Rock Shops®, while supplies last. The line includes tote bags, pins, long-sleeve crewnecks, t-shirts, and hoodies, with a portion of the proceeds benefitting the Hard Rock Heals Foundation®.

Other PINKTOBER initiatives include a luxurious pinked-out Bora Bora cabana, an overwater villa experience overlooking The Guitar Hotel’s exceptional pool landscape. Each Bora has VIP amenities including personal plunge pools, a private bathroom and personalized butler service. Proceeds from the rental will benefit the cause.

Seminole Hard Rock Hollywood is also bringing back two official PINKTOBER walls for photo opportunities in The Guitar Hotel lobby and the entrance of Hard Rock Hotel Porte-cochère, where guests can upload their pictures and show their support on social media by tagging @HardRockHolly and #PINKTOBER on Facebook, X and Instagram.

The Guitar Hotel façade will be lit in a PINKTOBER theme every night during October.

PINKTOBER COMMUNITY EVENTS

Men Wear Pink Fashion Show
Tuesday, Oct. 10 at 6 p.m.
DAER Nightclub at Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hollywood hosts the sixth-annual Men Wear Pink Fashion Show, featuring Seminole Gaming and Hard Rock men. The cocktail reception starts at 6 p.m., with the fashion show at 7 p.m. and awards presented after. Tickets are $25 and can be purchased on-site at the door. All proceeds benefit the American Cancer Society.

Making Strides of Broward County, Presented by Seminole Hard Rock Hotel & Casino Hollywood
Saturday, Oct. 19 at 7:30 a.m.
Amerant Bank Arena

The Making Strides movement raises lifesaving funds that support breast cancer patients, survivors, thrivers and caregivers through every step of the journey. Seminole Hard Rock Hollywood along with its sister properties, Seminole Classic Casino and Seminole Casino Coconut Creek will again be title sponsors for this year’s Making Strides Against Breast Cancer Walk. For more information, visit https://secure.acsevents.org/site/STR?pg=entry&fr_id=108776.

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About Seminole Hard Rock Hotel & Casino Hollywood
Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private “Bora Bora” style cabanas; more than 20 food and beverage outlets; a 26,000 square-foot retail promenade; 120,000 square feet of premier meeting and convention space; and an expansive gaming floor with more than 2,500 slots, more than 200 table games and a 45-table poker room. In 2023, the casino launched live craps, roulette and retail sports betting, offering 10 craps tables, 20 roulette tables, and sports betting locations including both electronic kiosks and kiosks with live sports betting agents. Introducing the new games is a historic milestone that immediately puts Florida in the same league as the world’s great gaming destinations. Hard Rock Live, ranked No. 3 and No. 5 worldwide in 2023 gross revenue for Pollstar Magazine and Billboard respectively, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com call 1 (800) 937-0010 or follow us: Facebook: @HardRockHolly, X: @HardRockHolly, Instagram: @HardRockHolly.

-SHR-