Entertainment & Nightlife
September 10, 2019

Iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood Announces New Daer South Florida Entertainment Complex

Day club, nightclub and rooftop venues to mirror latest club trends in LA, New York, Las Vegas

The iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood announces another entertainment destination as part of its massive $1.5 billion expansion with the development of a 44,000-square-foot, indoor-outdoor complex dubbed DAER South Florida.  It is the second location and continuation of the DAER franchise, in a partnership between the Seminole Hard Rock Hotel & Casino Hollywood and MLS Nightclubs.

Mirroring the most popular club trends from Los Angeles, New York, Las Vegas and beyond, DAER South Florida features three different entertainment venues – nightclub, poolside day club and rooftop destinations.  Although DJ-driven pool parties have long been essential to the entertainment scene in South Florida and especially in South Beach, DAER South Florida will fully embrace the day club pool party entertainment trend that has become a magnet for millennials who visit Las Vegas, Los Angeles, New York and other metropolitan tourist destinations.

The new complex will feature a 21,130-square-foot day club boasting a resort-style pool and two dipping pools, dotted with 13 private cabanas, daybeds, a DJ booth with a 40-foot LED screen, bar, hot tubs and bungalow VIP sections.  Lush landscaping and marine tank pools will add pops of green and blue against neutral marble, granite and wood textures.

DAER Nightclub

As the sun goes down, guests will gravitate to the adjacent DAER Nightclub. With 18,800 square feet of indoor space, South Florida’s newest hot spot will include an 11,120-square-foot venue and a high-performance LED centerpiece developed by world renowned lighting designer Steve Lieberman of SJ Lighting.  A massive, folding glass window will allow the venue to quickly become a flexible indoor-outdoor space. Both venues will have a state-of-the-art Function One sound system.

A 4,000-square-foot rooftop club completes the complex, featuring a dramatic view overlooking the new lagoon and pool area, including the Bora Bora villa experience.

All three venues will feature a lineup of the world’s most sought-after DJs and performing artists, plus state-of-the-art audiovisual technology and bottle service.  The game-changing venue will offer the perfect backdrop for bachelor/bachelorette parties, private events and everything in between.

“The iconic Guitar Hotel will be home to a world-class nightclub and day club entertainment venue, DAER South Florida,” said Matthew Minichino, Vice President of Nightlife and Day Life for Seminole Hard Rock Hotel & Casino Hollywood.  “DAER will be a vibrant entertainment destination that will attract celebrities and guests from throughout the nation and around the globe.”

The Nightclub will be open Thursday, Friday and Saturday from 10 p.m.  The DAER day club will operate Saturday and Sunday from 11 a.m. to 7 p.m.

Job Fair to Focus on DAER South Florida Team Members

Seminole Hard Rock Hotel & Casino Hollywood will host an open call job fair Sept. 11 to 13, 2019 with the goal of hiring hundreds of stellar full-time and part-time employees to assist with production, food and beverage, nightlife, security and more.

Architect of record for the expansion of Seminole Hard Rock Hotel & Casino Hollywood is Klai Juba Wald of Las Vegas.  Interior designers for DAER South Florida are AvroKO of New York City.  Audio is being designed by Sound Investment with lighting by SJ Lighting.  Landscape designers are EDSA of Fort Lauderdale.

For more information on Seminole Hard Rock Hotel & Casino Hollywood, visit www.TheNewHardRock.com.

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida.  It isa world-renowned entertainment, gaming and hospitality destination that features a AAA Four Diamond-rated, 465 room luxury hotel; expansive gaming offerings including first-in-class slots, high-stakes table games and South Florida’s premier poker room; spa and fitness center; award-winning dining and nightlife; and the popular Hard Rock Event Center which hosts celebrity performances, comedy acts and sporting events. A $1.5 billion expansion slated to open October 2019, will bring 638 new, luxury guestrooms to the first-ever, guitar-shaped Guitar Hotel and 168 upscale guest accommodations, including unique swim-up suites, in the adjacent Oasis Tower at Seminole Hard Rock Hotel & Casino Hollywood. Upon completion, the property will have a combined total of 1,271 rooms. The project will also unveil a lush, “Bora Bora” style lagoon with private cabanas and butler service; a 42,000 square-foot Rock Spa®; a 13.5 acre recreational water experience for swimming, kayaking and paddle boarding; 19 dining outlets and 20 bars and lounges; an expansive gaming floor housing 3,100 slots, 193 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space including a 38,000 square-foot, carpeted exhibition hall; and a 26,000 square-foot retail promenade. The highly anticipated Hard Rock Live entertainment venue with a 7,000-person capacity, will showcase A-list entertainers, comedy acts, Broadway performances, sporting events and live broadcast productions. The integrated resort is located on 87 acres of the Hollywood SeminoleReservation along State Road 7, (U.S. Highway 441), and is 10 minutes from Fort Lauderdale/Hollywood International Airport and 30 minutes from downtown Miami and Miami International Airport. For more information, visit us online at casino.hardrock.com/hollywood, call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly

About Hard Rock®

With venues in 74 countries spanning 248 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com orshop.hardrock.com.