Community, first responders and veterans to climb 110 stories at The Guitar Hotel in remembrance of those lost on Sept. 11

The Firefighters Benevolent of Davie, in partnership with Seminole Hard Rock Hotel & Casino Hollywood, will present the second annual Rock The Climb 9/11 Memorial Stair Climb at The Guitar Hotel on Friday, Sept. 11, at 8:30 a.m., commemorating the 25th anniversary of the Sept. 11, 2001, terrorist attacks. This powerful tribute honors the heroes who lost their lives, supports survivors, and uplifts families forever impacted by the tragedy.

The second annual memorial climb brings together first responders, veterans and community members to honor the lives lost on Sept. 11 and recognize the courage and sacrifice of those who responded in the aftermath of the attacks. Participants will ascend 110 stories, representing the height of the World Trade Center’s Twin Towers, in remembrance of the nearly 3,000 people who lost their lives that day.

"We climb not just to test our limits, but to carry the memory of the heroes who gave everything on Sept. 11th; every step ensures their sacrifice is never forgotten.", said Erik Schwarz, President of Firefighters Benevolent of Davie.

“Seminole Hard Rock Hollywood is proud to once again stand alongside the Firefighters Benevolent of Davie and our community to honor the heroes of Sept. 11,” said Randy Morton, president of Seminole Hard Rock Hotel & Casino Hollywood. “As we mark the 25th anniversary, Rock The Climb is a powerful reminder of the courage, sacrifice and unity that emerged from that day. We are honored to provide a place where first responders, veterans and community members can come together to remember those we lost and ensure their legacy is never forgotten.”

Rock The Climb will begin with an opening ceremony at 8:30 a.m., followed by a moment of silence at 8:46 a.m., marking the time the first plane struck the World Trade Center. The memorial stair climb will begin at 9:30 a.m.

Registration is $75 in advance and $100 on the day of the event. Registration includes participation in the stair climb, access to DAER Dayclub, a finisher medal, commemorative T-shirt, food and beverage, and a challenge coin.

Following the climb, participants are invited to an after-party at DAER Dayclub featuring artist Ry Rivers, along with a raffle, food, drinks and music.

For more information or to register for Rock The Climb, visit rocktheclimb.net. For more information about Seminole Hard Rock Hotel & Casino Hollywood, visit https://casino.hardrock.com/hollywood/events/rock-the-climb.

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About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private “Bora Bora” style cabanas; more than 20 food and beverage outlets; a 26,000 square-foot retail promenade; 120,000 square feet of premier meeting and convention space; and an expansive gaming floor with more than 2,500 slots, more than 200 table games and a 45-table poker room. In 2023, the casino launched live craps, roulette and retail sports betting, offering 10 craps tables, 20 roulette tables, and sports betting locations including both electronic kiosks and kiosks with live sports betting agents. Introducing the new games is a historic milestone that immediately puts Florida in the same league as the world’s great gaming destinations. Hard Rock Live named Casino/Resort Venue of the Year at the 2025 Pollstar Awards, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com call 1 (800) 937-0010 or follow us: Facebook: @HardRockHolly, X: @HardRockHolly, Instagram: @HardRockHolly.