About Us

Hard Rock International is widely recognized as a global leader in hospitality and entertainment.

With over 300 venues, including owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes, spanning 60 countries – Hard Rock International (HRI) is one of the most widely-recognized companies in the world. Beginning with an Eric Clapton guitar, Hard Rock also owns the world’s most valuable collection of music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe.

In 2023, Hard Rock Hotels was honored by J.D. Power’s North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB).

For more information on Hard Rock, please visit www.hardrock.com.

About Hard Rock

We started out by sounding like the opening scene of the ultimate road trip movie: two friends, their love of music, great food, a Zen faith in serendipity, and a deserted Rolls Royce dealership in downtown London. In 1971, Isaac Tigrett and Peter Morton opened an American diner in England. Their original idea had nothing to do with market studies or target audiences; it didn’t even have anything to do with memorabilia. That was serendipity. Clapton wants to save a favorite table? Sure, we’ll put his guitar on the wall.

What began as a single cafe has grown in the past 50+ years to include so much more: cafes, hotels, casinos, Rock Shops, and live performance venues all around the world. We’ve grown up a bit since the early days, and we have big plans to mature even more. But from day one, we’ve succeeded by never losing sight of what makes a Hard Rock experience so memorable.

For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

History in the making