About Us
Hard Rock International is widely recognized as a global leader in hospitality and entertainment.
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning over 300 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe.
HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB).
For more information on Hard Rock International, visit hardrock.com.
Our Mottos
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In 1971, Hard Rock's founders, Isaac and Peter, pursued their vision to open the first Hard Rock Cafe in London to break down class barriers as a place where "bankers could hang out with bakers."
Fifty years later, Hard Rock continues this tradition through the Office of Diversity, Equity & Inclusion, which works to integrate our motto into daily business operations and critical business decisions.
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Hard Rock’s perspectives and history shape how we serve our communities. Wherever we operate, Hard Rock invests locally, nationally and globally across causes that matter most to the 253 locations that we operate. We support our guests, team members and their families.
Year after year, we champion common priorities, including: hunger relief, cancer prevention, diversity equity and inclusion, human trafficking prevention, children’s hospice care, socioeconomic conditions, and inspiring people’s connection to music.
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Our compassion and care for our guests and communities make everyday life better.
We pay special attention to guests who may have problems with their gambling and on addressing and preventing sexual, labor and other forms of exploitation of children and vulnerable people, and are actively involved with supporting human rights.
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Hard Rock is growing efforts to sustainably address waste, energy, and water, by driving operational improvements, engaging non-profit partners, and pursuing best practice collaboration with vendors.