Hard Rock Heals Foundation® drives breast cancer awareness and research funding through exclusive merchandise, charitable activations and guest experiences around the world.

Hard Rock Hotel & Casino Ottawa is uniting guests and team members to support breast cancer awareness, research and patient services through Hard Rock International’s 27th annual PINKTOBER campaign.

Visitors can take action to support the cause at Hard Rock Hard Rock Hotel & Casino Ottawa at 4837 Albion Road to:

• Enjoy special PINKTOBER drinks and desserts at Council Oak Steaks & Seafood”, Hard Rock Cafe, Constant Grind, Plum Lounge and on the casino floor.
• Shop the PINKTOBER merchandise collection at the Rock Shop.
• Donate the remaining value of a slot ticket (TITO) on the casino floor to support PINKTOBER.
• Support the Hard Rock Heals Foundation® through a portion of sales from these PINKTOBER offerings.
• Take photos at the PINKTOBER photo booth and share them to help raise awareness.

Raised funds will go directly to the Hard Rock Heals Foundation® to support breast cancer research and awareness worldwide through the American Cancer Society. In Canada to the Canadian Cancer Society.

“Being part of Ottawa means showing up for our community,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa. “PINKTOBER gives our guests a chance to do that together, whether they make a donation, enjoy a PINKTOBER treat or share a photo to help keep the conversation going. It’s a cause that touches so many people, including people close to us.”

Underscoring its commitment to the principles “Love All Serve All” and "All Is One," Hard Rock unites the global communities it serves - across Hotels, Casinos, Cafes, Rock Shops and digital platforms - to amplify fundraising efforts and drive meaningful action throughout PINKTOBER. To date, PINKTOBER has raised more than $15 million.

Hard Rock Hotels

From immersive guest experiences to meaningful in-room moments, Hard Rock Hotels worldwide are creating opportunities for guests to support the cause. The offerings include live performances from female artists, curated dining experiences and community engagement activities.

In addition, Hard Rock Hotels will honor breast cancer survivors, caregivers, and others impacted by the disease by donating 80 complimentary vacation room nights at all-inclusive properties throughout Mexico and the Caribbean. Follow @hardrockhotels on Instagram to learn more.

Hard Rock Cafes

Participating Hard Rock Cafes will unveil special PINKTOBER menu items available to visitors throughout October, including:

• Pink Power Bowl: Perfectly grilled salmon atop a vibrant mix of quinoa, farro, and arugula, accented with roasted beets, pickled red onions, and watermelon radish. Served over lemon whipped feta and finished with lemon vinaigrette and toasted seeds.
• Berry Lychee Spritz (Non-Alcoholic): A refreshing mix of ginger beer, club soda, lychee puree, berries, lemon and basil.
• Hibiscus PinkRITA: A vibrant margarita-style cocktail with Teremana Blanco tequila, Cointreau, lime juice and hibiscus syrup.

Beyond the menu, Hard Rock Cafes are hosting fundraising events, community gatherings and live performances featuring female artists in honor of Breast Cancer Awareness Month. Guests can add to their support with the PINKTOBER 2026 retail collection. The collection includes T-shirts, hoodies, and a collectible pin available at Rock Shops® and shop.hardrock.com.

Hard Rock Games

During October, players can join Hard Rock Games for Spins for the Cure, a month-long PINKTOBER promotion in Jackpot Planet and Neverland Casino. Players can download Jackpot Planet or Neverland Casino and start spinning for the opportunity to win $4,500. Every 50 spins earns one entry into the PINKTOBER Giveaway, and the more a player spins, the more chances they have to win. Best of all, the play helps support a great cause. Throughout October, Hard Rock Games will donate a portion of revenue to the Hard Rock Heals Foundation®, helping make every spin mean a little more.

Hard Rock Bet

New players joining Hard Rock Bet's sportsbook and online casino apps during October will directly support the cause. Each signup prompts a Hard Rock Heals Foundation® donation. The spirit of PINKTOBER will be present throughout the platform, with themed in-app features and special events spotlighting the mission.

Visit www.hardrock.com/PINKTOBER for more information and to find your nearest Hard Rock. Additionally, to donate and discover more ways to fight against breast cancer, visit donate.cancer.org.

*Bread Financial is solely responsible for making the donation. Donation amount is based on 1% of net credit card sales during the event period. Offer limited to credit sales made by residents of the following states made in-state: AK, AL, AR, CA, CT, FL, KS, KY, MA, MD, MN, NH, NV, OH, OK, OR, PA, RI, SC, VA, WA, and WV.

Must be 21 years of age or older to gamble unless otherwise noted. Must be 18 years of age or older in Florida to participate in Bingo and Poker. Must be 18 years of age or older in the Dominican Republic. Must be 19 years of age or older in the Province of Ontario, Canada. Hard Rock offers PlayersEdge information to its patrons to encourage responsible gaming at all participating locations. Bet with your head, not over it. Gambling problem? In CA/IL/NJ: call 1-800-GAMBLER (426-2537); FL: call or text 1-833-PLAYWISE; IN: 1-800-994-8448; NV: 1-800-522-4700; OH: 1-800-589-9966; ON: ConnexOntario 1-866-531-2600; Punta Cana/VA: 1-800-MY-RESET.

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About Hard Rock Heals Foundation®

The Hard Rock Heals Foundation is a 501c(3) founded in 2016 in order to unite all philanthropic efforts, including global initiatives and local events, under one charity platform to benefit one common goal: making the world a better place by serving people and our planet. The foundation's motto, Love.Amplified., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the healing power of music. The Hard Rock Heals Foundation provides grants and assistance to health and wellness, disaster relief, humanitarian causes and more around the world. All funds raised through Hard Rock's various philanthropic efforts at cafes, hotels, casinos and other venues are used to support global and local efforts that align with Hard Rock's core values of philanthropy and giving. The Hard Rock Heals Foundation initiatives include an exclusive merchandise collection, philanthropy- driven Hard Rock Hotel suites which benefit the cause, casino programs, live music donations and much more.

About Hard Rock Hotel & Casino Ottawa

Hard Rock Hotel & Casino Ottawa is a world-class entertainment destination in Canada’s capital, blending the iconic Hard Rock experience with the rich history of the Rideau Carleton Raceway. Originally opened in 1962 as Canada’s first-ever five-eighths mile harness racing oval, the site has been a staple in Ottawa’s gaming and entertainment community for over six decades.

Now fully transformed into Hard Rock Hotel & Casino Ottawa, the $350 million resort features a 150-room hotel, including 22 suites, an expanded gaming floor with up to 1,500 slot machines, 40 live-action table games, and high-limit gaming. Guests can enjoy six unique dining options, including the iconic Hard Rock Cafe and Council Oak Steaks & Seafood, alongside three bars, the Rock Shop®, and Hard Rock Live — a 23,000 square foot, 1,900-seat performance venue hosting world-class concerts and events. Authentic music memorabilia, with a special focus on Canadian music legends, is showcased throughout the property.

As a proud member of the Ottawa community, Hard Rock Hotel & Casino Ottawa employs over 1000 team members and continues a long-standing tradition of community investment through partnerships, sponsorships, and charitable initiatives. Since February 2000, the City of Ottawa has received over $119 million in payments from the casino, contributing significantly to local programs and services.

Operated by Hard Rock International and governed by Ontario Lottery and Gaming Corporation (OLG). With OLG partnership, Hard Rock Hotel & Casino Ottawa demonstrates a daily commitment to responsible gambling with full implementation of OLG’s PlaySmart program and is recognized through the RG Check accreditation program.

For more information on Hard Rock Hotel & Casino Ottawa, visit casino.hardrock.com/ottawa