Experience the joy and connection of Seminole Hard Rock Hollywood’s vibrant Latin essence,
where entertainment and community harmonize perfectly.

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Celebrate “My Rhythm. My Flavor. ¡Mi Gente!” this Hispanic Heritage Month at Seminole Hard Rock Hotel & Casino Hollywood from Friday, Sept. 15 through Wednesday, Oct. 15. Hispanic Heritage Month is a time to celebrate the rich and diverse cultures of Hispanic and Latin Americans and learn about their history and contributions to the U.S.

Entertainment

Rare and iconic pieces from some of the biggest Hispanic artists from Hard Rock’s Memorabilia Vault Collection will be on display at the corner of Hard Rock Live and Hard Rock Cafe. Featured items include:

• Celia Cruz’s beaded gold-black stage jacket, custom-tailored by Mirr Design and worn by Celia Cruz during her performance at the Paleo Festival in Nyon, Switzerland, on July 1, 1999.
• Ednita Nazario’s silver bustier she wore during her “Metamorfosis” album cycle in the early ‘90s.
• Juanes’ custom LT Guitars P.A.R.C.E with a two-piece zebra wood body signed "Con Todo (illegible) Juanes 2014".
• Kany García’s black magnetic bracelet.
• Maluma’s five-piece tuxedo ensemble consisting of a textured tuxedo vest (no brand), Calvin Klein brand pants, a white-button down dress shirt, black belt and black leather upper with red and white accent Christian Louboutin loafers.
• Ricky Martin’s black shoes with buckle, worn during his appearance on the “Today” show on June 11, 1999.
• Shakira’s custom-made metal mesh halter top that was worn by her on stage during one of her world tours.

Hard Rock Live

*Denotes Latin show after Hispanic Heritage Month.

For ticketing information, visit myHRL.com.

Food & Beverage

Abiaka Hosts Chef Michelle Bernstein for La Cañita Pop-Up
Paired with Abiaka, celebrity Chef Michelle Bernstein for a three-day culinary pop-up from Friday, Sept. 19, through Sunday, Sept. 21. The pop-up will give guests a glimpse into La Cañita, bringing bold, exciting Caribbean and Cuban food, live music, and a celebration of rum culture to South Florida.

As part of the celebration, Seminole Hard Rock Hollywood will feature two exclusive cocktails throughout the month, starting Monday, Sept. 15. Prepared on the rocks, the Blackberry Pisco Sour is a refreshing cocktail made with pisco, muddled blackberries, fresh lemon juice, agave, and egg white. The Crystal Colada is a tropical cocktail made with rum, pineapple, and lime juice. Available until Wednesday, Oct. 15, at L Bar, Oculus Bar, Kuro, Abiaka Wood Fire Grill, Cipresso, and Council Oak Steaks & Seafood.

Noches de Neón

Friday, Sept. 19 from 8:30 to 11:30 p.m.
The Guitar Hotel Pool
The Latin-inspired poolside party will occur on Friday, Sept. 19 from 8:30 to 11:30 p.m. at The Guitar Hotel Pool. The event will feature live music from South Florida’s Bacilos, a GRAMMY and Latin GRAMMY-winning Latin pop band, most notably recognized for their 2023 album, “Caraluna.” Tickets start at $85 and include a premium open bar. Drink and dance the night away while the audio-responsive feature on the guitar façade grooves to the beat of the music through a nightlight spectacular. For more information, visit https://casino.hardrock.com/hollywood/events/neon-lit-nights.

Hispanic Heritage Month Hotel & Resort

As part of Hispanic Heritage Month celebration, the new 2025 vibrant Mi Gente t-shirts are available across the resort’s Rock Shop®, while supplies last.

Seminole Hard Rock Hollywood is also bringing a new Mi Gente photo opportunity in The Guitar Hotel lobby, where guests can upload their pictures and show their rhythm on social media by tagging @HardRockHolly and #MiGente on Facebook, X, and Instagram.

The Guitar Hotel façade will be lit in an ambient Mi Gente theme rotation nightly during Hispanic Heritage Month, from Monday, Sept. 15, through Wednesday, Oct. 15.

For more information about the resort’s Hispanic Heritage Month Celebrations, visit DescubreTuRitmo.com/Hollywood or www.HardRockHolly.com.

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About Hispanic Heritage Month at Seminole Casinos

Seminole Casinos and Seminole Hard Rock honor the ongoing achievements of Latin American culture and influence through the annual Hispanic Heritage Month campaign, “Mi Ritmo. Mi Sabor. Mi Gente!” The campaign highlights Latin music, food, culture, and community with year-round concerts across Seminole Casinos featuring artists such as Carlos Vives, Juanes, Jorge Celedón, Alex Sensation, Jerry Rivera, and more. Events also feature Latin nights and poolside parties with high-energy performances, Latin DJs, and vibrant entertainment that celebrate the rhythms and spirit of Latin culture, along with exclusive pop-up culinary experiences led by famed Latin chefs including Michelle Bernstein, Lorena Garcia, and Juanma Barrientos. The celebration extends to the community through philanthropic partnerships with local Hispanic charity organizations and curated Memorabilia displays featuring iconic pieces from Latin superstars, including Jennifer Lopez, Celia Cruz, Gloria Estefan, Maluma, and Hard Rock brand ambassadors Messi and Shakira. For more information on Seminole Hard Rock’s vibrant Latin essence, visit https://seminole.hardrock.com/descubre-tu-ritmo.

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private “Bora Bora” style cabanas; more than 20 food and beverage outlets; a 26,000 square-foot retail promenade; 120,000 square feet of premier meeting and convention space; and an expansive gaming floor with more than 2,500 slots, more than 200 table games and a 45-table poker room. In 2023, the casino launched live craps, roulette and retail sports betting, offering 10 craps tables, 20 roulette tables, and sports betting locations including both electronic kiosks and kiosks with live sports betting agents. Introducing the new games is a historic milestone that immediately puts Florida in the same league as the world’s great gaming destinations. Hard Rock Live, ranked No. 4 worldwide in 2024 gross revenue for Pollstar Magazine, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com call 1 (800) 937-0010 or follow us: Facebook: @HardRockHolly, X: @HardRockHolly, Instagram: @hardrockholly.