Project Information & Updates
The proposed Hard Rock Hotel & Casino Kenosha is a $400 million entertainment destination center just west of Interstate-94 that will strengthen the county’s growing economy and provide numerous benefits to the community. The proposed project will provide revenue sharing, direct payments, and support for important local projects.
Get ready to step into a 300,000 sq. ft. integrated resort and be transported into a world of excitement, entertainment, and endless opportunities to win big.
1,500 Slot Machines
~50 Table Games
Sport Betting Area
Hard Rock Cafe
Hard Rock Live venue
with 2,000 seats
As part of its effort to develop a new casino and destination entertainment center in Kenosha, the Menominee Indian Tribe of Wisconsin and Hard Rock International asked KlasRobinson Q.E.D., a business advisory company from Minneapolis, to study the economic impact of the project. KlasRobinson has worked for many tribes in Wisconsin and is familiar with Native American gaming.
The proposed project will have a significant, local economic impact, with early estimates indicating total new development cost of around $360 million, including approximately $104 million in construction payroll with almost 1,000 construction jobs for 18 months.
The planned casino and destination entertainment center is estimated to employ more than 1,000 people once the project is fully built out. The average annual earnings for full-time equivalent employees is projected to be about $54,000. The study also projects that another nearly $10 million in annual employee benefits will be invested in the community. The project will generate nearly $21 million in annual payroll taxes.
More than half of the nearly $51 million in annual purchases for goods and services for on-going operations will come from in-state vendors. The project is estimated to generate more than 2.4 million annual visits to the casino and entertainment center, with nearly 1.6 million of those visits coming from outside the state of Wisconsin.
Total direct, induced, and indirect annual impact on the economic output is estimated at over $352 million for Kenosha County and almost $492 million for the State of Wisconsin as a whole.
The Menominee/Hard Rock Casino and destination entertainment center will include a Hard Rock Hotel with 150 rooms, a Hard Rock Cafe, and a Hard Rock Live venue with 2,000 seats. In addition, the project includes a gaming area with about 1,500 slot machines and an estimated 50 table games. There will also be seven restaurants, three bars, a retail gift shop, an outdoor pool, a fitness center, and an 8,500 sq. ft. ballroom.
Hard Rock Theme
The proposed project design will be consistent with other Hard Rock casinos and resorts in the U.S. in terms of decor, memorabilia, service standards, gifts, retail, entertainment events, and promotions.
The investment in the local community will help make Kenosha even more appealing to visitors and residents alike. It will provide another local option for entertainment and dining as well and generate new consumer spending outside the casino.
Menominee Indian Tribe of Wisconsin
The Menominee Indian Tribe of Wisconsin is one of the largest and one of the poorest tribes in the state. On an annual and regular basis, Menominee County, the site of the tribe’s reservation, is ranked at the bottom for health outcomes in Wisconsin. Its needs range from challenges in the areas of health care and education to elderly services and addiction prevention and treatment.
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About Hard Rock
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe.
Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years.Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB).