Rockford, IL (September 19, 2022) – The Coronado Performing Arts Center (CPAC) and Hard Rock Casino Rockford announce a new partnership that expands Hard Rock’s commitment to the arts and entertainment culture in the Rockford region.

The partnership includes a guaranteed block of seats to all events, Hard Rock’s sponsorship of renovated opera boxes providing some of the best seats in the theatre, and exclusive use of the newly restored Club ’27 (formerly the Owner’s Apartment) to use as a hospitality suite.  The historically preserved unique space was home to the original owners of the Coronado in the 1920’s.

The beautifully restored opera boxes are located on the balcony level of the theatre and offer one of the best views of the stage. Their renovation is complete just in time for the Coronado’s busy fall season with more than 20 shows and events already scheduled.

“The first time I walked into the Coronado, I was in awe,” said Hard Rock Casino Rockford President Geno Iafrate. “The rich history, beauty and quality of entertainment at the venue was an instant and natural connection for the Hard Rock. We are honored and thrilled to play a part by partnering with The Coronado, Friends of the Coronado, The Rockford Symphony, and RAVE for hopefully many years to come.”

The Coronado welcomes dozens of events every year including regular performances by the Rockford Symphony Orchestra.

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About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digitalin 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe.

In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in arow among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.