Rockford, IL – This New Year's Eve, Hard Rock Casino Rockford is making sure its celebration takes care of guests long after they leave the casino party by offering a free ride home in collaboration with the Winnebago County Sheriff’s Office. Committed to promoting responsible celebrations, the casino and Sheriff’s office will provide free rides to individuals in need on New Years Eve, no questions asked.

Details:

• Time: 9:00 PM – 4:00 AM
• Date: December 31^st – January 1^st
• Location: Hard Rock Rockford Casino, 610 N Bell School Rd, Rockford, IL 61107
• Distance: Winnebago and Boone County
• FREE of charge

"Our primary concern is the well-being of our guests, and as we welcome the New Year, we want to ensure that everyone has a safe way to get home," said Geno Iafrate, President at Hard Rock Casino Rockford. "By offering this “Safe Ride Home” initiative, we hope to encourage responsible decision-making on a night of fun and excitement at Hard Rock."

Hard Rock Casino Rockford invites guests to take advantage of this complimentary service, promoting a joyful and secure start to the New Year.

###

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe.

In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in arow among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.