Casino
August 2, 2024

Pending Regulatory Approval, Temporary Rockford Casino Location to Close August 12 Ahead of August 29 Opening of Permanent Casino

Rockford, IL – Hard Rock Casino Rockford announces the closure of its temporary facility at 610 N. Bell School Road in Rockford on August 12, 2024, at 5:00 a.m. This marks a significant milestone as preparations are finalized for the grand opening of the permanent Hard Rock Casino Rockford on August 29.

The temporary location’s closing festivities will include:

  • The last jackpot won will be doubled, up to $10,000, and includes two free Brad Paisley tickets for the grand opening Labor Day weekend concert at the new casino
  • Midnight Madness Hot Seat Giveaways all night long
  • The last patron will close and lock the front doors on the way out

 

"The Opening Act has welcomed over 1.5 million guests from all 50 states, the District of Columbia and more than 30 countries worldwide since opening its doors in November of 2021," says Geno Iafrate, President of Hard Rock Casino Rockford. "The time has come for the Opening Act to become the headliner just down the street.  Our new home is world-class with nearly 1,300 slot machines, 50 live table games including poker, a sports book, multiple food and beverage offerings, shopping, and Hard Rock Live, where the highest level of entertainment will make waves across the Midwest.”

The new casino, located immediately off the I-90 State Street exit at 7801 E. State Street in Rockford, boasts more than 175,000 square feet of gaming, entertainment, and hospitality space.

Players Club memberships will transfer seamlessly from the temporary to the permanent casino location, ensuring continued access to rewards and privileges. Additionally, restaurant gift cards and certificates purchased at the temporary casino will be honored at the permanent facility.

Hard Rock is hiring additional people to staff its new casino. For those interested in joining the band, visit GoToWorkHappy.com.

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About Hard Rock Casino Rockford®:
Hard Rock Casino Rockford, an extension of the Hard Rock International brand, is making waves in Rockford, Illinois. Operating from its temporary site at 610 N. Bell School Road since November 2021, the casino has hosted more than 1.5 million guests from all 50 states and 30 countries, averaging 50,000 monthly visitors. Committed to its community, Hard Rock Casino Rockford donated over $1 million to 96 local organizations and events in the past year. The permanent Hard Rock Casino Rockford entertainment destination will open Labor Day weekend.

About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform.