Hard Rock Casino Tejon and Coca-Cola Create ‘Women Empower’ Series, Celebrate International Women’s Month with Special Performances and Offerings Through March
Hard Rock Casino Tejon is honoring women in music with a ‘Women Empower’ content series and related activations. It’s part of the annual International Women’s Month celebrations by Hard Rock International, joining forces this year with long-time partner, Coca-Cola, to champion women’s voices.
‘Women Empower, ’ released throughout March, includes micro-documentaries that honor women shaping the music industry and culture around the world. The International Women’s Month celebrations also include a goal of 1,000 global live music and special events celebrating women, custom-designed retail merchandise, limited-edition Coca-Cola specialty drinks and food items at participating Hard Rock Cafes, as well as a generous donation to Women in Music, a nonprofit organization dedicated to advancing equality and opportunities for women in the musical arts.
“We're honored to bring our community together in celebration of International Women's Month, ” said Chris Kelley at Hard Rock Casino Tejon. “This annual initiative allows us to spotlight incredible performers here in Mettler, CA and all around the world, as well as the important work Women in Music is doing to support those working or considering various roles within performing arts and the music business. We are especially excited to highlight women-led performances on the Hard Rock Cafe stage, employee events featuring local businesswomen, inviting up and coming female social content creators to collaborate with us and our limited-time menu in Hard Rock Cafe.”
“At Coca-Cola, we believe in the power of music and meaningful partnerships to bring people together and create positive change,” said Tara Rowland, Customer Marketing Director at The Coca-Cola Company. “Through our collaboration with Hard Rock for International Women’s Month, we’re proud to help spotlight the women who are shaping the future of the music industry—both onstage and behind the scenes—while delivering memorable guest experiences through limited-edition offerings that celebrate creativity, culture and progress.”
‘Women Empower’
Recognizing that less than 5% of music and media creators are women, Hard Rock and Coca-Cola will
spotlight six women working in different music industry roles around the globe. Watch the ‘Women
Empower’ micro-documentaries to get an intimate look into creative journeys, inspirations, challenges and
triumphs of the featured women who include:
- Janelle Abraham: Director/Film Producer
- Kat Luna: Singer/Songwriter
- Minami Minami: Composer/Dancer/Singer
- Claire Murphy: Guitar Tech
- Mayna Nevarez: CEO & Founder, Nevarez Communications
- Wendy Ong: Co-President/CMO, TaP Music
Women in Music
Hard Rock Heals Foundation®, Hard Rock’s charitable arm, is donating $100,000 to Women in Music in
honor of this year’s International Women’s Month. These funds will support the organization’s education
and empowerment efforts for women in the arts.
“Women in Music is proud to partner with Hard Rock Heals to unite our communities around the world in celebration of International Women’s Month,” said Nicole Barsalona, President of Women in Music. “This year’s campaign underscores our shared commitment to championing not only diversity on stage, but also the wide range of roles across the music business—and the women behind the scenes whose work drives our industry forward.”
Coca-Cola Limited-Time Menu at Hard Rock Cafes
Throughout March, participating Hard Rock Cafes will serve limited-edition Coca-Cola specialty drinks
and menu items inspired by the different regions represented in the ‘Women Empower’ series. The menu
includes:
- Passionfruit Splash: A tropical passionfruit beverage with Minute Maid Lemonade, Sprite and cranberry juice
- Mango Guava Chiller: A delicious mango and guava-flavored drink with Sprite, pineapple and lime juice
- Spiced Yuzu Soda: A spiced brown sugar, yuzu and Coca-Cola blend concoction • Fattoush Chicken Caesar Salad: A fresh romaine salad with grilled chicken breast, mint, red cabbage, cucumber, tomato, Mediterranean olives, green pepper, red pepper, pepperoncini, red onion, lemon, fried naan and red wine Caesar dressing
- Mahi Sandwich: A scrumptious sandwich with a mahi filet, remoulade, lettuce, tomato, shoestring onions on a toasted bun, served with seasoned fries
- Dulce de Leche Brownie: A decadent chocolate brownie with chocolate sauce, vanilla ice cream, dulce de leche and whipped cream
Honoring Women at Events Worldwide
All over the world, Hard Rock will host live music and special events honoring women, including live
women-led performances, networking events, brunches and other community-driven experiences, with
the goal of hosting 1,000 events in March.
Rock Shop® Merch
Hard Rock's official International Women's Month T-shirts are now available for purchase at Rock Shop®
retail locations and online at shop.hardrock.com.
For all Hard Rock's International Women's Month activations, visit www.hardrock.com/women.
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Local Media Contact
Jimmy Yee-Yankee Communication-[email protected]
Kathy DeGolia-Hard Rock Casino Tejon Vice President Marketing-[email protected]
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues
in nearly 80 countries spanning more than 300 venues including owned/licensed or managed
Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric
Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music
memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by HardRock global loyalty program rewards members for doing the things they love across participating
properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with
products remixed in the spirit of Hard Rock for players worldwide.
HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody’s Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200
countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell
multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft
drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include
Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea,
Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute
Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from
reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact
people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable
sourcing practices and carbon emissions reductions across our value chain. Together with our bottling
partners, we employ more than 700,000 people, helping bring economic opportunity to local communities
worldwide. Learn more at www.coca-colacompany.com and follow us
on Instagram, Facebook and LinkedIn.
About Women in Music
Founded in 1985, Women in Music is a 501(c)3 non-profit organization with a mission to advance the
awareness, equality, diversity, heritage, opportunities, and cultural aspects of women in the musical arts
through education, support, empowerment, and recognition. Today, Women in Music encompasses
chapters across the globe and collegiate chapters across the U.S. Our members are a diverse group of
individuals at all stages in their careers — from students to seasoned industry veterans. We are record
label executives, artist managers, songwriters, musicians, attorneys, recording engineers, agents,
publicists, studio owners, music publishers, marketers, and more. Women in Music believes that the
conversation around equality is an inclusive one, where all voices are welcome. Our educational
programming, global initiatives, leadership summits, seminars, webinars, workshops, performance
showcases, and achievement awards serve the needs of our diverse communities around the world. For
more information, visit womeninmusic.org.