Strategic Partnerships

Great partners make great partnerships.

We’d love to hear from you if you have a special community, business, educational, or other partnership that you think will make Hard Rock Casino Bristol rise to the top!

Our Partnerships

The Hard Rock Hotel & Casino is a joint venture with Hard Rock, a world-class entertainment brand that has an incredible track record of successfully running hotel casinos, food & beverage, and integrated resort facilities, alongside two extremely successful local partners:  The United Company and Par Ventures.

The destination resort will be located at the site of the old Bristol mall and will have something for everyone: world-class dining, new entertainment options, wedding and convention facilities, top-notch retailers and indoor and outdoor concert venues that will further solidify Bristol as the true “Birthplace of Country Music.”

This partnership will create thousands of new jobs, brings millions in new revenues to Bristol and attract over four-million visitors annually.  The Virginia General Assembly authorized for voters to decide if this project should move forward and the Bristol City Council voted unanimously to place this referendum on the November 3, 2020 ballot for Bristol.  


Beginning as an energy company through a chance business deal among friends, The United Company eventually expanded across state, national, and even international lines as it gradually reached into numerous other industries through acquisitions, timely investments, and some undeniable luck over a span now in its fifth decade. The steel industry, financial services, coal, oil and gas, commercial real estate, hotels, golf courses, education, health care, the arts and the preservation of historic sites are just a sampling of The United Company’s history of endeavors that have marked its many triumphs.


Par Ventures is one of the many companies owned and operated by its President, Clyde Stacy. Par Ventures is primarily a real estate development company. Mr. Stacy began his career in the energy industry developing coal and gas reserves in Buchanan Country, Virginia. The business expanded into other states, doing business across the US, as well as internationally.

Mr. Stacy gives credit for his success to always having great employees and being able to work well with other business leaders. Working on this project with the United Company and Hard Rock International is an example of what hard work and cooperation can accomplish. Mr. Stacy believes that most exciting part of this effort is the potential for significant positive impacts across our entire region.