September 1, 2022

Hard Rock Cafe Sacramento Launches new Celebrity Burger Program highlighting a new burger each month designed by local celebrities

MMA Champion, Urijah Faber, to be first celebrity featured for September – The Faber Knockout Burger

(Wheatland, Calif. – September 1, 2022) – Hard Rock Café Sacramento at the Hard Rock Hotel & Casino Sacramento at Fire Mountain is launching a new monthly “celebrity burger” program recognizing local personalities here in NorCal. The program also runs globally and recently featured a burger by soccer star, Lionel Messi. Hard Rock Café Sacramento is now engaged with their own local communities to feature those “hometown heroes” recognized for their contributions and achievements. MMA legend, Urijah Faber, will kick off the program September 1, just before his first A-1 Combat fight at the new Hard Rock Live on September 3, 2022. 

**A launch event for his burger will take place at Hard Rock Café on Saturday, September 3rd at 4:30 p.m. before the fights begin.**

Faber worked closely with Executive Chef Ray Lueng, on a burger customized to his favorite flavors. 

The Faber Knockout Burger features a smashed 8 oz. 100% all beef patty, a healthy portion of sauteed onions and peppers and crisp lettuce, topped with a honey mustard BBQ sauce, all within a fresh Brioche bun. The burger is then paired with fresh, crispy garlic fries.

Each month a new celebrity will be featured with their own, self-designed custom burger.  At the completion of the celebrity burger program’s first year, Hard Rock Café Sacramento will make a donation to the charity of the celebrity whose burger has the highest sales for its respective month.  

“We are delighted to be able to recognize our local icons with their favorite burger at Hard Rock Café Sacramento,” explained Mark Birtha, President of Hard Rock Hotel & Casino Sacramento at Fire Mountain.  “At the same time, we will be giving back to the community once again philanthropically so come out and support your favorite hometown celeb and their custom burger creation!”