Shop 'til you drop

We don’t just own rock history, we are rock history. Hard Rock merchandise has made its mark on the world with a timeless classic tee that was originally created as the sponsored uniform for a local London sports team. After requests began pouring in for the classic logo tee, the very first Rock Shop was born as a retail counter at the original London Café. The classic tee transformed into a sought-after collectible made to commemorate the memory of each Hard Rock experience. It also inspired an entire assortment of merchandise featuring everything from limited edition pins, to hoodies, jewelry, hats, active wear, luggage, accessories, glassware and more. Hard Rock has a storied history that continues to thrive to this very day, proving truth to the phrase that legends never die.