Rock Shop

Take a little piece of Hard Rock home

We don't just own rock history, we are rock history. Hard Rock merchandise has made its mark on the world with a timeless classic tee that was originally created as the sponsored uniform for a local London sports team. After requests began pouring in for the classic logo tee, the very first Rock Shop was born as a retail counter at the original London Cafe. The classic tee transformed into a sought-after collectible made to commemorate the memory of each Hard Rock experience. It also inspired an entire assortment of merchandise featuring everything from limited edition pins, to hoodies, jewelry, hats, active wear, luggage, accessories, glassware and more. Hard Rock has a storied history that continues to thrive to this very day, and the Rock Shop at Hard Rock Hotel & Casino Sacramento at Fire Mountain is the perfect place to pick up a piece of that history. Grab something to remember your trip by and keep the good times rollin' well after you leave.

Hours

Sunday – Thursday
9AM – Midnight

Friday - Saturday
9AM - 2AM

What's Trending?

Take a look at what's currently trending in the Rock Shop!

  • The Classics

    Elevate your everyday wardrobe with our classic Hard Rock apparel, accessories, and more!
    SHOP NOW

  • Pinktober

    Rocktober apparel is now on sale at the Rock Shop. Grab the gear that lets you wear your love for music like a badge of honor, all while rocking out in style!
    SHOP NOW

  • Guitar Co Collab

    Rep the heart and soul of every song with gear that speaks to your passion for guitars and the music they create!
    SHOP NOW

HARD ROCK AMENITIES

  • Rocktane Gas + Smoke

    All Wild Card loyalty members receive between a $.05 to $0.20 discount per gallon of gas.
    LEARN MORE

  • The Sound of Your Stay

    Stream our curated Spotify playlists to amplify your Hard Rock Hotel stay. Listen to songs from artists you know and love, and experience upcoming musicians on the cutting edge.
    Learn More

  • Outdoor Pool & Deck

    Swim laps in the morning, sunbathe during the day, and enjoy legendary California views in the evening. Who says you can’t have it all?
    Learn More

  • Body Rock® Fitness Center

    The on-site fitness center at Hard Rock Hotel & Casino Sacramento at Fire Mountain boasts top-of-the-line Technogym equipment to help you stay fit during your stay.
    Learn More