Rock Shop

Take a little piece of Hard Rock home

We don't just own rock history, we are rock history. Hard Rock merchandise has made its mark on the world with a timeless classic tee that was originally created as the sponsored uniform for a local London sports team. After requests began pouring in for the classic logo tee, the very first Rock Shop was born as a retail counter at the original London Cafe. The classic tee transformed into a sought-after collectible made to commemorate the memory of each Hard Rock experience. It also inspired an entire assortment of merchandise featuring everything from limited edition pins, to hoodies, jewelry, hats, active wear, luggage, accessories, glassware and more. Hard Rock has a storied history that continues to thrive to this very day, and the Rock Shop at Hard Rock Hotel & Casino Sacramento at Fire Mountain is the perfect place to pick up a piece of that history. Grab something to remember your trip by and keep the good times rollin' well after you leave.