Loud Luxury & DJ Diesel F1 Pool Party

About DJ Diesel

Shaquille O’Neal is one of the world’s most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after global brand. As an entrepreneur, sports analyst, DJ, restauranteur, brand ambassador, and producer, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless ventures.

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an Emmy-winning analyst on ESPN’s “Inside the NBA.”

O’Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career began with the release of four rap albums with his first, Shaq Diesel, going platinum. Today, he is known worldwide as DJ Diesel. His DJ business has become a global enterprise, with his SHAQ’s Bass All-Stars Festival and Shaq’s Fun House—an immersive event series combining live performances, carnival rides, and celebrity appearances.

About Loud Luxury

Loud Luxury is the Canadian-born, Los Angeles-based international touring duo composed of Andrew Fedyk and Joe De Pace, known for their infectious fusion of house, pop, and hip-hop influences. The pair met while attending Western University and quickly rose to global prominence with their breakout hit “Body,” now Diamond-certified in Canada, multi-Platinum in nine countries, with over two billion streams worldwide.

Since then, Loud Luxury have amassed billions of streams across platforms, propelled by follow-up hits including the official remix of Taylor Swift’s Fate of Ophelia which has almost 30 million streams, “Love No More” and “I’m Not Alright,” as well as their debut EP Nights Like This, which launched a three-month, 60-show headline bus tour across North America. Multi-time Juno Awards winners and iHeartRadio Music Awards nominees, the duo have collaborated with an eclectic roster spanning Pitbull, Bebe Rexha, Nicky Jam, Kane Brown, Bryce Vine, Bobby Shmurda, and charlieonnafriday, bridging dance music with pop, hip-hop, and country audiences alike.