May 30, 2022

Internationally Renowned Design Firm Sceno Plus Partners with Hard Rock Hotel and Casino Sacramento to Bring Hard Rock Live to Northern California

Montreal-based entertainment design firm Scéno Plus has partnered with Hard Rock Hotel & Casino Sacramento at Fire Mountain to introduce the brand-new state-of-the-art indoor concert venue, Hard Rock Live. The addition of the 70,000 square-foot multi-purpose venue will cement the property’s reputation as the premier entertainment destination in Northern California.


A cutting-edge audio-visual entertainment venue, Hard Rock Live will serve as a flexible event center with the capability to host a multitude of programs including live shows, a variety of premier sporting events, galas and more. The venue will feature up to 2,500 seats or over 3,500 occupants for general admission, with no spectator further than 140-feet from the stage. In addition, the destination will offer a second-level mezzanine with VIP skyboxes and balcony seating, creating an intimate setting that will offer some of the most compelling experiences and sightlines in the market.


“We are thrilled to partner with Hard Rock Hotel & Casino Sacramento to design Hard Rock Live. The venue will provide a unique platform for a variety of events at the destination," said Olivier Berthiaume-Bergé, President and CEO of Scéno Plus. “Hard Rock is known to deliver memorable experiences for guests and the all-new indoor concert and event venue will further promote the range of entertainment available.”


“The new Hard Rock Live venue at Hard Rock Hotel & Casino Sacramento at Fire Mountain will raise the bar for live entertainment in Northern California,” said Mark Birtha, President of Hard Rock Sacramento. “Scéno Plus has used their experience and expertise to design an unparalleled facility which will contribute to the property’s long-term success. We value the relationship we have with Scéno Plus and their work here in Sacramento and at other Hard Rock venues around the world.” 

With a design approach focused on multi-use capabilities, flexible and innovative staging and seating, the latest in technology, and unrivaled guest and artist amenities, the venue will introduce unique functionality to Northern California. Design and technical highlights include: 

      A 64-foot by 36-foot, 2,304-square-foot adjustable and removable stage, containing all the necessary technical specifications to accommodate any type of show or function

      A variable stage proscenium opening from an impressive 90-foot to 40-foot wide opening

      With the retractable telescopic system and dismantlable stage area, the venue can free up to 27,000-feet of flat floor.

      Up to 15 rows (876 seats) of retractable seating 

      Unmatched immersive audio experience through L-Acoustics monitor speaker system

      A comprehensive automated lighting package and automated follow spot system with GrandMA3 control 

      1,000-square feet of fully configurable LED screens 

      Artist amenities include a variety of dressing rooms with direct stage access, a green room in close proximity to dressing rooms and stage area and two loading dock bays with access to the stage and freight elevator


Enchanting guests from the moment they arrive, Hard Rock Live’s modern gold and blue design aesthetic will provide a vibrant and dynamic backdrop that’s equally as dazzling as the night’s entertainment. Rich signature archways with embedded lighting will span the venue, creating an elegant, high-energy environment. Designed to accommodate VIP and meet and greet experiences, the multi-event space offers gold circle seating in front of the stage, a backstage VIP box experience and an intimate meet and greet atmosphere with Hard Rock memorabilia cases, a photo booth and a full-service bar to make for an unforgettable evening.

Hard Rock Live at Hard Rock Hotel & Casino Sacramento will mark the sixth project between Sceno Plus and the Hard Rock brand as past projects include The Joint at the former Hard Rock Las Vegas, Hard Rock Live Hollywood, Hard Rock Live at Etess Arena in Atlantic City, Hard Rock Live Indiana and Hard Rock Live Florianopolis. The overall design and construction of the venue was realized in less than two years and will open to the public on Friday, June 3 with a headlining, sold out performance by Maroon 5. 

For more information and tickets for all upcoming Hard Rock Live shows and events, please visit https://casino.hardrock.com/sacramento/coming-soon/hard-rock-live



About Scéno Plus

Founded in 1985 by Patrick Bergé, an architect by training, and Lorraine Berthiaume, a graduate in dramatic arts, Scéno Plus is an internationally renowned family-run company based in Montréal specializing in the design of performance venues and buildings for cultural or recreational use. Since 2020, the two sons of the founders have taken over the company. Olivier Berthiaume-Bergé as President and CEO and Vincent Berthiaume-Bergé as Vice-President and COO. A duo allying Olivier's architectural creativity to Vincent's business sense, CPA, CMA by training. Scéno Plus offers an exclusive approach consisting of integrated services under one roof: architectural and interior design, theatre design, and integration of specialized technology and equipment. To learn more, visit www.scenoplus.com.

About Hard Rock LIVE at Hard Rock Hotel Casino

The HARD ROCK LIVE will be a 2,500-seat state-of-the-art music and multi-event space situated in Yuba County, California, located 35 miles north of Sacramento. Scheduled to open in June of 2022, it will host live music as well as comedy, MMA and Boxing, and marketing, charity and social events year-round. Live Nation, the world’s leading live entertainment company, will be the exclusive talent booking agency for the venue. 

About Hard Rock Hotel & Casino Sacramento at Fire Mountain

Hard Rock Hotel & Casino Sacramento at Fire Mountain features the latest in live music and entertainment, hospitality, world-class gaming, and exceptional cuisine. The property is Hard Rock’s first Vegas-style casino in California and offers a hotel with multiple suite options, a large gaming facility with 1,600 slot machines and 60 table games, along with an outdoor pool and deck area, large meeting space and five unparalleled restaurants. The property recently opened ROCKTANE GAS + SMOKE, a new Hard Rock branded state-of-the-art gas service station and drive through smoke shop, the first on the West Coast. The property includes signature brand amenities like the Sound of Your Stay® in-room music program, a Rock Shop® and a Body Rock® fitness center. Additionally, the project marks a historic partnership between two Native American Tribes – The Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria. Owners of the Hard Rock Hotel & Casino Sacramento at Fire Mountain property, the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is a sovereign Native American Nation offering diverse tribal government services and programs that improve the quality of life for its some 1,000 tribal citizens and surrounding communities in Northern California. For more information on Hard Rock Hotel & Casino Sacramento at Fire Mountain visit casino.hardrock.com/sacramento.

For more information about Hard Rock Hotel & Casino Sacramento at Fire Mountain, visit hardrockhotelsacramento.com


For Press Inquiries:
Scéno Plus:

Allied Global Marketing

Kristina Bello  

[email protected]


Gianna Silvaggio 

[email protected]


Hard Rock Hotel & Casino Sacramento at Fire Mountain:

Heather Atherton

[email protected]