(Wheatland, Calif. – September 20, 2022) – Hard Rock Café Sacramento at the Hard Rock Hotel & Casino Sacramento at Fire Mountain recently launched a new monthly “celebrity burger” program recognizing local personalities here in Northern California.  For October, Marysville’s own Rodeo Hall of Famer and “King of the Cowboys”, Cotton Rosser, will be honored with a special burger. A pioneer cowboy, Rosser’s impact on rodeo traditions and the sport led him to become the first-ever National Cowboy & Western Heritage Museum Triple Crown winner.  In 2006, Rosser was awarded the Ben Johnson Memorial Award, which each year since 1998 has recognized someone who’s gone above and beyond to raise the bar on the sport of professional rodeo. On April 18, 2015, Rosser was inducted into the National Cowboy & Western Heritage Museum’s Hall of Great Westerners for his lifetime of exceptional contributions.   

The Rosser family are the owners of Cotton's Cowboy Corral in Marysville and the Flying U Rodeo, the oldest rodeo company in the world, and the major supplier of rodeo stock in the United States.  They are also neighbors to Hard Rock Sacramento!  

Rosser’s family worked closely with Executive Chef Ray Leung, on a burger customized to his favorite flavors. The “Cotton Burger” features a smashed 8 oz. 100% all beef patty, crispy bacon, sliced avocado, topped with pepper jack cheese and a homemade 1000 island dressing, all within a fresh Brioche bun. 

After a year of running this program, Hard Rock will donate to the celebrity’s charity that sells the best.

“We are honored to recognize such a local legend like Cotton Rosser for his contributions not only in this region, but his impact on the production and showmanship of rodeo as it grew to become a part of our entertainment culture in America,” explained Mark Birtha, President of Hard Rock Hotel & Casino Sacramento at Fire Mountain.  “And he never met a burger he didn’t like, but this is his favorite!”