October 1, 2022


 Hard Rock Honors the Month with Fundraising Events 

Supporting Breast Cancer Awareness and Research 

(Wheatland, Calif.) Oct. 5, 2022 – Hard Rock International continues its annual campaign for PINKTOBER® as the brand comes together to support breast cancer awareness and research with limited-edition merchandise, food and beverage menu items, and local events. Throughout the month of October, Hard Rock Hotel & Casino Sacramento at Fire Mountain will participate in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting Adventist Health and Rideout Cancer Center in Marysville, CA. Last year, the property and the Enterprise Community Fund made a joint donation of $50,000 to Geweke’s Caring for Women Foundation which provides financial assistance to women in the Yuba-Sutter community who are battling female forms of cancer such as breast, ovarian, cervical, uterine or endometrial cancer. Hard Rock continues to live out its mottos of “Love All – Serve All” and “Take Time To Be Kind” with its steadfast support throughout Breast Cancer Awareness Month, with the goal of lending a hand to the people and communities that need it most. 

“Hard Rock Hotel & Casino Sacramento at Fire Mountain is committed to supporting Breast Cancer Awareness Month, and we are honored this year to be partnering with Adventist Health and Rideout Cancer Center here in our region,” said Mark Birtha, President of Hard Rock Hotel & Casino Sacramento. “It’s a privilege to bring our guests and community members together through our various PINKTOBER® fundraising events to deliver a unifying message of strength, hope and awareness for those affected by this disease.” 

Limited-Edition PINKTOBER® Merchandise 

This year, Hard Rock International is offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which include a PINKTOBER®-themed Hard Rock t-shirt and a newly designed PINKTOBER® pin. This year’s charity collection was expanded to also include a hat, water bottle, candle, throw blanket and bracelet. Additionally, through the Hard Rock Heals Foundation, a percentage of all proceeds are going to charities that help raise awareness and funds for breast cancer research. 

The Flavors of Pink 

Hard Rock Hotel & Casino Sacramento is featuring a limited-time menu of pink-themed food and beverage items at various restaurants and bars. A portion of each sale will benefit PINKTOBER®. Items include: 

  • • HARD ROCK CAFES worldwide are partnering with Three Star Michelin Chef Dominique Crenn to celebrate “PINKTOBER® – Stronger Together”. Chef Crenn created a Baja Style Shrimp Taco that will be featured at each Café. 
  • • Additional Hard Rock Sacramento menu offerings include: o A Strawberry Mojito throughout the property 
  • o Pink Cosmo cocktail at Council Oak Steaks and Seafood 
  • o Strawberry Basil Lemonade with optional Tahoe Blue Vodka and a Pink Ice Cream Cookie Sandwich dessert at Hard Rock Café 
  • o Strawberries and Cream Cup and Strawberries and Cream Milkshake at Constant Grind 
  • o Pink Lemonade cocktail and non-alcoholic Strawberry Daquiri at YouYu 
  • o Pink Opal cocktail featuring Tahoe Blue Vodka at Plum Lounge 
  • o Guava Mimosa and pink desserts at Fresh Harvest Buffet 

To dine at Hard Rock Cafe Sacramento, make a reservation by visiting To book a room at Hard Rock Hotel Sacramento, visit To purchase Hard Rock merchandise, visit the online Rock Shop at For additional information on the Hard Rock brand, visit 

PINKTOBER® 2022 Charity Gala 

Hard Rock Hotel & Casino Sacramento at Fire Mountain is hosting a sold-out fundraising event this October in the Kumi Event Center. The charity evening will feature fine dining, auctions, and live entertainment with renowned comedian and finalist from America’s Got Talent, Gina Brillon. 

Local Music Featuring Female Entertainers 

This October, Hard Rock Café Sacramento’s free live music lineup will feature an all-female-lead lineup of local performers each Friday with its stage awash in pink stage lights all month. Lineup includes Pretty Kitty, Gotcha Covered and Jennifer Grant. A complete schedule is available here

Stay Strong with Hard Rock Hotel 

To celebrate the unwavering strength of women battling breast cancer and breast cancer survivors, Hard Rock Hotels introduced the mantra, “Stay Strong with Hard Rock Hotels” as the brand committed to donating 50 special stays for four-nights each at Hard Rock all-inclusive resorts. 

Spin to Win PINKTOBER® Donations 

Players on Hard Rock Digital’s free “Hard Rock Social Casino” game determined how much was donated to the Hard Rock Heals foundation in honor of PINKTOBER. The more players spun, the more the donation amount increased starting at $1,000 for 25 million community spins and increasing at regular intervals up to a $10,000 top donation. More details on how to participate can be found here. 

About Hard Rock Hotel & Casino Sacramento at Fire Mountain 

Hard Rock Hotel & Casino Sacramento at Fire Mountain features the latest in live music and entertainment, hospitality, world-class gaming, and exceptional cuisine. The property is Hard Rock’s first Vegas-style casino in California and offers a hotel with multiple suite options, a large gaming facility with 1,600 slot machines and 60 table games, along with an outdoor pool and deck area, large meeting space and five unparalleled restaurants. HARD ROCK LIVE is a flexible event center with the capability to host a multitude of programs including live shows, premier sporting events, galas featuring up to 2,500 seats or over 3,500 occupants for general admission, with no spectator further than 140-feet from the stage. The property recently opened ROCKTANE GAS + SMOKE, a new Hard Rock branded state-of-the-art gas service station and drive through smoke shop, the first on the West Coast. The property includes signature brand amenities like the Sound of Your Stay® in-room music program, a Rock Shop®, Unity Store, and a Body Rock® fitness center. Additionally, the project marks a historic partnership between two Native American Tribes – The Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria. Owners of the Hard Rock Hotel & Casino Sacramento at Fire Mountain property, the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is a sovereign Native American Nation offering diverse tribal government services and programs that improve the quality of life for its some 1,000 tribal citizens and surrounding communities in Northern California. For more information on Hard Rock Hotel & Casino Sacramento at Fire Mountain visit

About Hard Rock Heals Foundation®: The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects, and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable 

efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness. 

About Hard Rock®: Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit or