(Wheatland, Calif. – December 5, 2022) – Hard Rock Café Sacramento at the Hard Rock Hotel & Casino Sacramento at Fire Mountain recently launched a new monthly “celebrity burger” program recognizing local personalities here in Northern California.  For December, the Sacramento Kings legend, Bobby Jackson, will be honored with a special burger. After a successful 12-year career in the NBA, Jackson turned to coaching, developing his Bobby Jackson Basketball Academy, and joining the Kings first as an Assistant Coach, then becoming Head Coach for the Stockton.

Jackson worked closely with Hard Rock Sacramento Executive Chef Ray Lueng, on a burger customized to his favorite flavors. Bobby Jackson’s “Burger Fit for a King” features a fresh 100% hand-ground beef patty, a slice of American cheese, topped with a fried egg and fresh Jalapenos, lettuce, and a tomato slice, all within a fresh Brioche bun. 

After a year of running this program, Hard Rock Sacramento will donate to the charity of choice to the celebrity that has the highest monthly burger sales.

EVENT: Bobby Jackson and Hard Rock Café Sacramento invite his fans to come meet and greet him on Friday, December 23^rd from 6:00-8:00 p.m. Meet and greet opportunities are first come, first served through 8:00 p.m.

“Bobby Jackson is such a revered member of the greater Sacramento community for his contributions on and off the court, we are thrilled to have him join our program,” explained Mark Birtha, President of Hard Rock Hotel & Casino Sacramento at Fire Mountain.