March 27, 2023

Hard Rock Sacramento honored for economic impact by Yuba-Sutter Economic Development Corp with Transformation Award

(Wheatland, Calif.) -- Hard Rock Hotel & Casino Sacramento at Fire Mountain was honored with a special award for economic development in Yuba-Sutter County last week at the annual awards gala for the Yuba-Sutter Chamber of Commerce. The Transformation Award is presented by Yuba-Sutter Economic Development Corporation (YSEDC) to a local business that elevates the region to world-class recognition through commitment and investment while maintaining strong support for the community. With decades of mutual support, YSEDC recognized the Estom Yumeka Maidu Indians of the Enterprise Rancheria and the Hard Rock Hotel & Casino Sacramento at Fire Mountain.

The casino project was first announced in 2001. Since then, the Estom Yumeka Maidu Indians of the Enterprise Rancheria have led with business values based on leadership, respect, career development, accountability, passion, and dedication. The Tribe has made more than a half billion-dollar investment creating 500 construction jobs and over 1,300 permanent jobs, 70+% of which are Yuba-Sutter residents. The construction alone had an economic impact of $634 million between all phases of growth to-date. When factoring in the direct, indirect, and induced impact, Hard Rock Hotel & Casino Sacramento creates an economic impact of $141 million and approximately $64 million in compensation annually.

Hard Rock Sacramento has additional development phases planned but no date has been announced for further construction at this time. The property completed its $75M Phase II expansion in mid-2022 with the successful opening of the award winning 2,500 seat Hard Rock Live, as well as the Rocktane Gas Station, Unity Store, and an office and warehouse complex. In addition, over $2.2M has been donated in monetary and in-kind contributions to dozens of regional philanthropies since opening in late 2019 including American Red Cross of NorCal, Adventist Rideout Cancer Center in Marysville, and the Ronald McDonald House in Sacramento.

Innovative Leadership and a promise kept from Enterprise Rancheria have allowed for several firsts in this Yuba-Sutter Hard Rock project. It's the first time in U.S. history two separate Native American tribes on separate coasts partnered for a significant business venture. This is Hard Rock International's first licensed and managed hotel casino property on the West Coast. The entertainment destination features a Hard Rock Café, Hotel, Casino, Hard Rock Live event venue, Rocktane fuel station, along with its flagship restaurant and "best of Sacramento" winner, Council Oak Steaks and Seafood.

"It demonstrates putting their best foot forward, all under one shield. It is a project that was planned, constructed, and opened on time and has resulted in multiple new business inquiries into our home community," explained Brynda Stranix, President & Chief Operating Officer and Economic Development District Director for YSEDC.

"We are humbled by this award and continue to be inspired to support and give back to our local community," added Mark Birtha, President of Hard Rock Hotel & Casino Sacramento at Fire Mountain. "Yuba-Sutter is a community that has welcomed us with open arms since we opened in 2019."

About Hard Rock Hotel & Casino Sacramento at Fire Mountain

Hard Rock Hotel & Casino Sacramento at Fire Mountain features the latest in live music and entertainment, hospitality, world-class gaming, and exceptional cuisine. The property is Hard Rock's first Vegas-style casino in California and offers a hotel with multiple suite options, a large gaming facility with 1,500 slot machines and 60 table games, along with an outdoor pool and deck area, large meeting space and five unparalleled restaurants. HARD ROCK LIVE is a flexible event center with the capability to host a multitude of programs including live shows, premier sporting events, galas featuring up to 2,500 seats or over 3,500 occupants for general admission, with no spectator further than 140-feet from the stage. The property recently opened ROCKTANE GAS + SMOKE, a new Hard Rock branded state-of-the-art gas service station and drive through smoke shop, the first on the West Coast. The property includes signature brand amenities like the Sound of Your Stay® in-room music program, a Rock Shop®, Unity Store, and a Body Rock® fitness center. Additionally, the project marks a historic partnership between two Native American Tribes - The Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria. Owners of the Hard Rock Hotel & Casino Sacramento at Fire Mountain property, the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is a sovereign Native American Nation offering diverse tribal government services and programs that improve the quality of life for its some 1,000 tribal citizens and surrounding communities in Northern California. For more information on Hard Rock Hotel & Casino Sacramento at Fire Mountain visit