January 20, 2025
Hard Rock Heals Foundation Los Angeles Wildfires Relief Efforts
Pictured above – Hard Rock Cafe Los Angeles GM, Armando Contreras (left), World Central Kitchen Community Outreach Rep, Trish Engel (center) and Hard Rock Cafe President, Eric Martino (right) holding the $250,000 check for relief efforts on behalf of the Hard Rock Heals Foundation.
At Hard Rock International, we have always strived to embrace love, hope, and compassion as guiding principles in our work and partnerships. In light of the devastating wildfires in Los Angeles, we are committed to making a significant impact and are proud to announce that Hard Rock International is pledging $1 million to help fund relief work for wildfire victims. Hard Rock will be supporting organizations that are making a meaningful difference in the Los Angeles community, including charities like World Central Kitchen (WCK) who are taking action by providing meals to folks in the LA community in need.
To maximize our impact and in hopes of raising even more funds to support, we've developed multiple initiatives across our global operations:
1. Turn It Up! Program at Hard Rock Cafes
Participating Hard Rock Cafes in the U.S. are channeling proceeds from our Turn It Up! program to support WCK via the Hard Rock Heals Foundation. Every participating guest contributes directly to bringing meals and relief to those affected by the wildfires. The Hard Rock Cafe in Los Angeles has been working tirelessly since the fires started to help the local community and feed first responders. Today they are at Dodger Stadium with LA Sports teams feeding hundreds of displaced residents. We are also surprising and donating $250,000 cash to WCK at this event today, so that they can continue to help our mission to LOVE ALL - SERVE ALL.
Participating Hard Rock Cafes in the U.S. are channeling proceeds from our Turn It Up! program to support WCK via the Hard Rock Heals Foundation. Every participating guest contributes directly to bringing meals and relief to those affected by the wildfires. The Hard Rock Cafe in Los Angeles has been working tirelessly since the fires started to help the local community and feed first responders. Today they are at Dodger Stadium with LA Sports teams feeding hundreds of displaced residents. We are also surprising and donating $250,000 cash to WCK at this event today, so that they can continue to help our mission to LOVE ALL - SERVE ALL.
2. LA Strong T-shirt at Rock Shops
100 percent of net proceeds will be directed to WCK at all participating U.S. Cafes, except the ones currently fundraising for the New Orleans New Year's Day tragedy.
100 percent of net proceeds will be directed to WCK at all participating U.S. Cafes, except the ones currently fundraising for the New Orleans New Year's Day tragedy.
3. Change for Change at Hard Rock Casinos
Our casinos are rallying to the cause through the Change for Change program, allowing guests to donate spare change from transactions. Every coin and dollar collected for the month of February will help WCK in their mission to provide relief.
Our casinos are rallying to the cause through the Change for Change program, allowing guests to donate spare change from transactions. Every coin and dollar collected for the month of February will help WCK in their mission to provide relief.
4. Guest Stays at Hard Rock Hotels
Hard Rock Hotel San Diego is providing a special rate to displaced residents. Additionally, Hard Rock Hotels in North America will be sharing our fundraising website via signage that helps make a difference in the lives of those impacted by this tragedy.
Hard Rock Hotel San Diego is providing a special rate to displaced residents. Additionally, Hard Rock Hotels in North America will be sharing our fundraising website via signage that helps make a difference in the lives of those impacted by this tragedy.
5. Exploring a Charitable Component on Every Concert Ticket Sold
We are actively working to develop a methodology whereby we can allocate a portion of every ticket sold to charity, while also giving fans a chance to join us in supporting LA fire relief efforts.
We are actively working to develop a methodology whereby we can allocate a portion of every ticket sold to charity, while also giving fans a chance to join us in supporting LA fire relief efforts.
6. Hard Rock Digital Support Mechanisms Go-Live
Hard Rock Digital will encourage its players to join our efforts with in-app banners to promote fire relief donations for WCK on Hard Rock Bet, Hard Rock Neverland Casino, and Hard Rock Jackpot Casino.
Hard Rock Digital will encourage its players to join our efforts with in-app banners to promote fire relief donations for WCK on Hard Rock Bet, Hard Rock Neverland Casino, and Hard Rock Jackpot Casino.
7. Donation Landing Page
A dedicated landing page has been created to enable donations from Team Members, partners, and guests. If you'd like to donate, we invite you to click here.
A dedicated landing page has been created to enable donations from Team Members, partners, and guests. If you'd like to donate, we invite you to click here.
By combining the strength of our global team and the power of our loyal guests and partners, we are turning our collective passion into meaningful support for the Los Angeles community.
Thank you for your unwavering dedication and for embodying Hard Rock's core values. Together, we can make a difference for the victims of the Los Angeles wildfires and demonstrate the healing power of community and kindness.