Love All. Serve All.

That’s the mantra the Hard Rock brand not only promotes, but backs up by – in a big way. And there is no better example than the Hard Rock Hotel & Casino Atlantic City’s latest mission to help as many people fight the horrors of cancer through their annual Pinktober event. Our Atlantic City rock stars raised nearly $125,000 for the American Cancer Society. How big of a deal is that? Well, we are proud to say we were the No. 1 fundraising team in the nation, and all of that money will benefit the Society’s local mission, which truly touches our hearts. If you joined us on property in October, it was pink everywhere, from special pink drinks, pink-themed spa treatments and pink swag from the Rock Shop to raise money for the cause, or our band members wearing pink attire for awareness while volunteering countless hours. “I simply could not be prouder of the PINKTOBER effort, which has increased significantly year after year,” says Hard Rock Atlantic City President Joe Lupo. “They care, they give, they act, and when you have a great team, you can do great things.”

Well said, Mr. Lupo.