Fralinger's
The most famous name in salt water taffy.
While the origins of salt water taffy remain a mystery, one thing is for certain: No one did more to promote this popular Atlantic City confection than Joseph Fralinger. The one-time glassblower and fish merchant took over a taffy stand on the Atlantic City Boardwalk in 1884, perfecting his own recipe for salt water taffy the following year.
As Fralinger’s grew his business – it counted 25 flavors (the most in Atlantic City) and 6 locations – he wanted to find a way for visitors to bring the popular confection home with them. So, he created the first Atlantic City souvenir: Salt water taffy packed into 1-pound oyster boxes. More than 125 years later, salt water taffy is still Atlantic City’s most popular souvenir and a household name across America.
Location
Located on the 2nd Floor across from the hotel elevators
Hours
Sunday - Thursday
10AM - 7PM
Friday & Saturday
10AM - 11PM
Phone
More Retail
-
The Cellar Wine & Spirits
Now Open
Take a walk around our newest retail space, The Cellar! Choose from our vast selection of award-winning wines and premium spirits available for purchase. -
Hard Rock Store®
We’re all about the memories. Hard Rock Store® is as much a part of who we are as the world-class entertainment at every turn, providing replicas of rock icons, memorabilia and more for you to treasure. -
24K
From the beach to evening wear, find exactly what you're looking for at our boutique Atlantic City clothing outlet. -
Prestige Boutique
Prestige Boutique showcases a curated selection of top-tier merchandise, encompassing the latest in fashion-forward trends as well as enduring wardrobe essentials. -
Rocktane
Visit our Atlantic City gas station with a twist, from late-night snacks to a car wash before hitting the road. -
Rock Shop®
Find everything you need to look and feel like a rock star. -
Wentworth Gallery
Wentworth Gallery at the Hard Rock Hotel and Casino in Atlantic City is the place where rock and art meet and where you can meet renowned pop artists.