Community Relations
Love All-Serve All, Take Time to Be Kind, Save The Planet, All Is One
Music may be our differentiator, but philanthropy is our soul. Since 1971, Hard Rock has believed it’s our duty to help protect the planet and give back to our communities. We have a deep compassion for others and a dedication to making the world a better place to be.
Since opening in the summer of 2018, Hard Rock Atlantic City has contributed over $1Million annually in monetary and in-kind donations to support local charities. Our mission is to create a positive impact on our community and to combat homelessness, food insecurities, while supporting Veterans, the Military along with providing support for youth education programs. Hard Rock has provided hundreds of in-kind donations to support our Atlantic City charitable partners while Hard Rock Team Members remain dedicated to annual fundraising efforts for important causes such as the American Cancer Society’s Pinktober campaign and the American Foundation for Suicide Prevention (AFSP) promoting mental health and wellness. We are committed to improving lives in our community, sustaining the earth, and infusing the power of music into all we do, wherever we are.
Our social purpose is the life of Hard Rock, a company founded on the mottos – Love All-Serve All, Take Time To Be Kind, Save The Planet, and All Is One.
Hard Rock Atlantic City 2024
Donation Drop Box Recipients
100% of donations will be distributed to Hard Rock Atlantic City's Charitable Partners. Donations can be made at the drop boxes across the property or when cashing out.
Boardwalk 1000
Local Charity Recipients
NJDEP Fish and Wildlife Shell Recycling Program
Community Events
Hard Rock Heals Foundation
Since our doors first opened on June 14, 1971, the Hard Rock International mission has been to do well by doing good in the communities we serve. The wide range of philanthropic causes we have supported around the globe tie directly to the Hard Rock International Mottos: Love All - Serve All, Take Time To Be Kind, Save The Planet, and All Is One.
We have donated millions to causes including autism awareness, cancer prevention, human trafficking, hunger, drought, and disaster relief.
Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allows Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.
In 2016 Hard Rock International created the Hard Rock Heals Foundation, an internal brand segment committed to championing the message that music is power. Focused on funding music-centric health and wellness programs worldwide, Hard Rock Heals Foundation seeks to partner with organizations immersed in music philanthropy.
Music is energy; it inspires, connects, and restores. Through both internal campaigns and consumer facing programs we invite the world to join our effort to improve lives and heal through the power of music.
We know that positive change is possible. Through our unique platform of worldwide cafes, hotels casinos, our passionate guests, a world-class roster of artists ambassadors and the incredible team of Hard Rockers we will make the world a better place for us all.
Learn more on the history of Hard Rock.