Atlantic City, NJ (Sept. 29, 2023) -- Throughout the month of October, Hard Rock Hotel & Casino Atlantic City will participate in Hard Rock International’s campaign of support for “Pinktober” initiatives through Hard Rock Heals Foundation, the charitable arm of Hard Rock International, with proceeds benefiting American Cancer Society to support breast cancer awareness and research.

Hard Rock Atlantic City’s participation includes hosting Pinktober events, offering special food and beverage items, showcasing special Pinktober Rock Spa services, and making available limited-edition merchandise. The resort also plans pink lighting for the exteriors of the Atrium and North Tower.

“Hard Rock Atlantic City is honored to support Pinktober and help make a difference to those in our community through the American Cancer Society,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City.  “It’s a privilege to bring our guests and community members together through fundraising events to deliver a unifying message of strength, hope and awareness for those affected by this disease.” Hard Rock International is dedicated to achieving meaningful outcomes based on its mottos of “Love All – Serve All” and “Take Time To Be Kind.” Its steadfast support throughout Breast Cancer Awareness Month is based on lending a hand to the people and communities that need it most. “Hard Rock is proud to unite globally for the 24th Pinktober campaign and create philanthropic activations that support organizations which benefit survivors, thrivers and those impacted by breast cancer,” said Jim Allen, Chairman of Hard Rock International. 

Limited-Edition Pinktober Pin and Merchandise

In partnership with American Cancer Society, Hard Rock International and the Seminole Tribe of Florida are celebrating tribal member Nancy Frank’s 20th anniversary of breast cancer survival with a special, limited-edition pin designed by tribe member and Native American artist Victoria Billie Osceola. 100% of proceeds from the commemorative pin, available throughout October and National Native American Heritage Month in November, will go to American Cancer Society.  In addition, Hard Rock International is offering exclusive limited-edition merchandise in support of breast cancer awareness and research, including a Pinktober-themed Hard Rock t-shirt, hat, water bottle, and tote bag. Through the Hard Rock Heals Foundation, a portion of proceeds will go to charities that help raise awareness and funds for breast cancer research.  The Pinktober commemorative pin and 2023 retail collection are now available at the Rock Shop at Hard Rock Atlantic City and online at Rock Shops.

Pinktober Takes the Stage 

Hard Rock Hotels and Casinos continues its worldwide support of Pinktober with one-of-a-kind fundraising events across the brand’s international hotel and casino portfolio.  At Hard Rock Atlantic City, a 2-night Foreigner concert event will benefit the resort’s Pinktober initiative on Friday and Saturday nights, Oct. 27 and 28, at Hard Rock Live at Etess Arena.  Guests wanting to show their support can visit Hard Rock Atlantic City and take part in fundraising activations benefiting the American Cancer Society throughout the month of October.

The Flavors of Pink

Hard Rock Atlantic City will feature a limited-time menu of pink-themed food and beverage specials including decadent dessert specials with creations such as the Hard Ruby Chocolate Bavarian and Sweet Strawberry Broth with Pink Cotton Candy featured in its signature restaurants. Or, guests can sip on a “Pinktini” as the featured drink of the month.

“Think Pink” at Rock Spa & Salon

The Rock Spa & Salon at Hard Rock Atlantic City encourages spa guests to “think pink” during the month of October with special services including a Pinktober Body Treatment, two Pinktober Facial options and a Pinktober Pedicure.  For reservations, call 609-449-539.

Hard Rock Team Members’ Dunk Tank Event – Friday, October 6

Team Members will have the opportunity to dunk Hard Rock management team in a Pinktober fundraising event.  Hard Rock Atlantic City will be selling Pinktober merchandise, dunk tank tosses, and more.  Location: Boardwalk entrance to Hard Rock Cafe.  Time: 11 a.m. to 4 p.m.

Making Strides Against Breast Cancer Walk – Sunday, October 8 

Hard Rock as the presenting sponsor will provide entertainment and giveaways while supporting the fight against breast cancer. Join the walk and help make a difference!  Location: 6th and Boardwalk, Ocean City, NJ beginning at 9 a.m.