Atlantic City, NJ (March 21, 2024)– This Saturday, March 23 at 8:30 p.m., Hard Rock Hotel & Casino Atlantic City will participate in Earth Hour 2024 by “going dark” in certain outlets for 60 minutes without electricity. Earth Hour activities at the resort include a candlelit dinner at Kuro and dark hour at Rock Spa & Salon. Earth Day efforts will expand into April with several initiatives with local organizations including the Marine Mammal Standing Center, Boys and Girls Club of Atlantic City, and New Jersey Marine Resources Administration Shell Recycling Program. Team members will also participate in a beach cleanup on Atlantic City Beach.

Earth Hour 2024

As part of Hard Rock International’s “Save the Planet” motto and program, along with 100 Hard Rock Cafes, Casinos and Hotels around the world, Hard Rock Atlantic City is supporting World Wildlife Fund (WWF) and its annual Earth Hour movement. Since 2007, WWF -- one of the world’s leading conservation organizations -- has encouraged landmarks and businesses around the world to switch off lights as a symbolic action, driving people to take accountability for their ecological footprint and engage in dialogue and resource exchange that provides real solutions to environmental challenges.

Collectively over the last five years, Hard Rock International and Seminole Gaming properties have conserved more than 14,000 kWh since 2019 by joining annual Earth Hour efforts, with 2023 being Hard Rock’s most impactful year to date with 135 cafes, casinos and hotels honoring the initiative.

“We’re proud to join Hard Rock International for World Wildlife Fund’s Global Earth Hour to show our guests Hard Rock Atlantic City’s commitment to making sustainable choices,” said George Goldhoff, President of Hard Rock Atlantic City “We hope guests will enjoy our initiatives that serve as a reminder for how we can all take small steps to protect our planet.” To join Hard Rock Atlantic City during this year’s Earth Hour observance and events, visit us this Saturday, March 23 at 1000 Boardwalk from 8:30 p.m. to 9:30 p.m. Learn more about Hard Rock's mottos and Save the Planet commitment at www.hardrock.com/living-our-mottos.aspx. Additional information on Hard Rock International can be found by visiting www.hardrock.com.

Localized Earth Day Efforts

Boys & Girls Club Garden in partnership with Reed’s Farm

On April 22, Hard Rock Atlantic City team members will volunteer at the Boys and Girls Club of Atlantic City to tend to their thriving garden. Fruits and vegetables grown in the garden space, which has been carefully curated through a partnership with A Meaningful Purpose at Reed's Farm, are used directly in the teen center’s kitchen and help teach hospitality students valuable job skills while feeding all Boys and Girls Club participants.

Marine Mammal Standing Center Fundraiser and Beach Cleanup

Throughout the month of April, Hard Rock Atlantic City team members will be raising funds for the Marine Mammal Standing Center in Brigantine, N.J. As the only seal hospital in the state, the organization is responsible for all 1,800 miles of the New Jersey coastline. Funds raised by Hard Rock Atlantic City will be put towards the rescue, rehabilitation, and release of marine mammals and sea turtles. To help create a safer environment for marine animals of all kinds, Hard Rock Atlantic City team members will also participate in a beach cleanup in Atlantic City on April 27.

New Jersey Marine Resources Administration Shell Recycling Program

As one of the organization’s founding members, Hard Rock Atlantic City will continue to contribute to the New Jersey Shell Recycling Program, which collects more than 100 metric tons of discarded oysters annually. Rather than ending up in landfills, the shells are cleaned and reused to maintain local oyster populations.